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Vol. 1 No. 10 (2024): Issue 10
Vol. 1 No. 10 (2024): Issue 10
Published:
2024-12-31
Articles
Study on the Promoting Effect of Digital Transformation on Consumer Behavior
Wenjie Liao (Author)
FE003462.pdf
Combating High Salt Consumption with Personalized Nutrition in China: FreshFun’s Tech-Driven Approach to Healthier Eating
Xinyue Wang (Author)
FE003472.pdf
How Do Interest Rates and Exchange Rates Interact
Yueqi Wang (Author)
FE003482.pdf
Does the Eutrophication Control Improve People’s Utility: Evidence from the Second-Hand Housing Market and the Taihu Lake Sludge Removal Project
Junyi Wang (Author)
FE003492.pdf
Research on the Impact of Digital Economy on Industrial Structure
Jiyuan Zhang (Author)
FE003502.pdf
Digital Economy and Industrial Transformation: The Implications of AI in Manufacturing and Services
Hao Zhang (Author)
FE003512.pdf
Strategies for Fuyao’s market problems and nonmarket problems
Xinyue Shan (Author)
FE003522.pdf
The Role of Building Triggers in Enhancing Corporate Brand Associations
Luyu LI (Author)
FE003532.pdf
Research on Multi-Channel Marketing and Profitability of Commercial Companies—Taking Pop Mart and Disney as Examples
Haixin Zhang (Author)
FE003542.pdf
Research on the Impact of Digital Currency on Anti-Money Laundering and Countermeasures
Fangning Liu, Liru Wang, Zhaopeng Wen (Author)
FE003552.pdf
The Impact of the Issuance of CBDC on Monetary Policy——From the Perspective of Narrow Monetary Multiplier
Fanzhou Wu (Author)
FE003562.pdf
Research on Digital Marketing Management Issues and Optimization Strategies Based on European Enterprises
Zhehan Zhang (Author)
FE003572.pdf
Research on the Internet Food Delivery Industry: Current Situation and Development Strategies Based on China
Xinyan Chen (Author)
FE003582.pdf
The Impact of Marketing Strategy on Luxury Image and Consumer Loyalty: An Example of Hermes’ Marketing Activities in China from 2023 to 2024
Xiwen Zhang (Author)
FE003592.pdf
Research on Consumer Behavior Analysis and Marketing Strategy of the Fast Food Industry Based on Teenagers
Cairong Zeng (Author)
FE003602.pdf
Brand Marketing Strategy Analysis of NIO in the New Media Era
Xiran Jiang, Yazhuo Wang (Author)
FE003612.pdf
Research on the impact of mBridge on the existing cross-border trading system
Jiaxin Xu (Author)
FE003622.pdf
Chanel’s Brand Interaction and Consumer Behavior in the Digital Age
Yingqi Wang (Author)
FE003632.pdf
Social Media Attention and Corporate Earnings Management: Perspective from Baidu Post Bar
Churan Bian, Siwen Lu (Author)
FE003642.pdf
The Influence of Innovative Live Streaming Carrying Mode on Consumers Consumption Willingness-Taking The East Buy as an Example
Qiuting Sang (Author)
FE003652.pdf
Analysis of the Impact of Chinese Makeup Creation on the Cosmetics Purchase Behavior of Generation Z Consumers: A Case Study of Maogeping Brand
Jiarong Xie (Author)
FE003662.pdf
The Impact of JELLYCAT’s Emotional Positioning on Consumer Behavior in Chinese Youth Market
Siyu Ren (Author)
FE003672.pdf
The Impact of Pop Mart’s Hot Secondary Market on the Consumption Behavior of Mainstream Consumers and Brand Image
Weiqi Chen, Duhao Zhang, Zichen Zhu (Author)
FE003682.pdf
Research on Movie Trailers’ Effectiveness in Attracting Audiences and Enhancing Marketing Strategies
Yilong Yan (Author)
FE003692.pdf
Research on Problem Analysis and Optimization Strategy of Social Media Targeted Marketing in the Skin Care Industry
Airui Teng (Author)
FE003702.pdf
Luckin Coffee Linkage “star” Carried Out Brand Marketing Strategy Research between 2021 to 2024
Bo Hou (Author)
FE003712.pdf
The Evolution of Influencer Marketing: The Role of Authenticity and Strategic Planning in Building Brand Relationships Online
Yuxuan Feng (Author)
FE003722.pdf
The Effect of Population Aging on Foreign Direct Investment
Jubo Wang (Author)
FE003732.pdf
How Digital Transformation Affects Manufacturing Innovation in the Yangtze River Economic Belt
Shihuan Cheng (Author)
FE003742.pdf
The Impact of Large Language Models on Financial Shared Service Centers
Sitong Liu (Author)
FE003752.pdf
A study of the Impact of AI and New Media on Trade Development in the Retail Sector and Coping Strategies
Yixin Chen (Author)
FE003762.pdf
Offline Marketing Model of Intelligent Ecosystem: Research on Xiaomi
Xinyi Liang, Yubo Xiao (Author)
FE003772.pdf
Research on the impact of Internet consumer credit on the consumption behavior of college students – to Take Ant Credit Pay as an example
Jiayu Lin (Author)
FE003782.pdf
Research on Market Demand Analysis and Marketing Strategy Optimization of Luckin Coffee
Junxi Zhao (Author)
FE003792.pdf
Beauty Brand’s Marketing Strategy Routine in the Competitive Environment of the Cosmetics Industry
Yiyi Liu (Author)
FE003802.pdf
Research on the Marketing Strategies of Starbucks in the Chinese Market
Qiqing Zhang (Author)
FE003812.pdf
Marketing Mode Innovation in Baking Industry in the Internet Era--Taking Holiland as an Example
Xizhuo Chen (Author)
FE003822.pdf
Marketing Case Study of McDonald’s Strategy for the Chinese Fast-food Industry
Weiya Wang (Author)
FE003832.pdf
The Integration of Social Marketing Principles in Brand Promotion
Sihan Feng (Author)
FE003842.pdf
Exploring the Long-Term Impact of Coca-Cola’s Polar Bear Advertisements and the Evolution of Consumer Emotional Resonance
Jiyun Xu (Author)
FE003852.pdf
Marketing Analysis of Advertising and Promotion Strategies in the Sports Industry - Taking Nike as an Example
Jianing Li, Xuande Yu (Author)
FE003862.pdf
The Differences in Brand Preferences between Millennials and Generation Z and the Adjustments in Marketing Strategies
Yifan Yang (Author)
FE003872.pdf
The Analysis of China and United States International Relations through Case Study
Victor Lu (Author)
FE003882.pdf
Marketing Strategy Analysis of Starbucks in China’s Market
Haocheng Li (Author)
FE003892.pdf
Research on the Strategy and Practical Path of Promoting Low Carbon Development through Green Finance
Xiyu Xu (Author)
FE003902.pdf
Analysis of SpaceX Starlink Non-Market Issues in Africa
Chenxi Xu (Author)
FE003912.pdf
Research on the business operation and profit model of large global film and television companies: A case study of Home Box Office (HBO) and Netflix
Yutong Su (Author)
FE003922.pdf
Research on the Development Trends and Strategies of China’s Tourism Industry under the Background of RMB Exchange Rate Fluctuations
Zixuan Guo, Jiashi Li (Author)
FE003932.pdf
The development competitiveness of aviation industry
Yichen Xiong (Author)
FE003942.pdf
Study on the Relationship Between International Trade and Economic Growth
Haomin Chen, Jiayi Liu (Author)
FE003952.pdf
Analysis of the Interconnectedness of Interest Rate Markets under the Background of Globalization: A Case Study of the Short-Term Treasury Bond Markets of China and the United States
Ziming Gao, Yubo Wang (Author)
FE003962.pdf
Impact of Cross-border Investment on the Economies of Developing Countries
Zeyuan Chen, Caiqiao Deng, Yuanhe Liu, Ruke Zhang (Author)
FE003972.pdf
Analysis of China’s Real Estate Enterprises’ Financing Coordination Mechanism
Longchao Hong (Author)
FE003982.pdf
Impact of geopolitical conflicts on countries
Yijian Zeng (Author)
FE003992.pdf
Leveraging Consumer Psychology and Behavior to Enhance Brand Reputation
Juncheng Lu (Author)
FE004002.pdf
The Correlation between Returns and Volatility in China’s Low Altitude Economy Stock Market
Deer Li (Author)
FE004012.pdf
The Impact of E-commerce Brand Strategy on the Trendy Consumer Behavior of Generation Z in China: A Case Study of Dewu App
Zichen Lin, Yuhan Zhang (Author)
FE004022.pdf
Strategy Analysis Based on Word-of-Mouth Marketing to Address Consumer Perception in the Rebranding of the Barbie Movie
Jingru Zhao (Author)
FE004032.pdf
Analysis of the non-market treatment faced by CATL and its coping strategies
Yang Lai (Author)
FE004042.pdf
Achieve a Rapid Breakthrough for Emerging Chinese Local Brands—Take Adopt a Cow for Example
Minjian Xiao (Author)
FE004052.pdf
The Influence of Celebrity Effect on Beauty Product Sales and Marketing Strategies
Ying Ji (Author)
FE004062.pdf
Short selling mechanism and financial fraud——Analysis based on the perspective of earnings management
Jinsong He (Author)
FE004072.pdf
A study on the application of digital footprints in credit scoring
Jiawei Wang (Author)
FE004082.pdf
Marketing Case Analysis of Perfect Diary Based on 4P Model
Weiya Wang (Author)
FE004092.pdf
Fast Fashion Clothing Brand Marketing Strategy: Take a Fast Fashion Clothing Brand Called Uniqlo as an Example
Xinyi Cheng, Shuonan Li (Author)
FE004102.pdf
Explore Abilities of Chinese film international transportation Format Through the Wandering Earth Global market Analysis
Nai Man Wong (Author)
FE004112.pdf
Study on the Willingness to Consume and Marketing Strategies of Online Game Consumers
Shize Lin (Author)
FE004122.pdf
Research on Marketing Strategies for Refabricated Cuisine in the Chinese Market
Taoyu Ren (Author)
FE004132.pdf
Cross-Cultural Negotiation Language Practices: A Comparative Analysis of Implicit and Explicit Communication – A Case Study of Sino-American Negotiations
Haijing Liu (Author)
FE004142.pdf
The Impact of Remote Work on Communication Efficiency and Productivity in Multinational Corporations
Qinshan Fan, Yuewei Li, Zhenxiang Xu, Yushuhan Wang (Author)
FE004152.pdf
The Role of AI and Robotic Technology in Film Marketing: Opportunities, Challenges, and Future Directions
Jialun Li (Author)
FE004162.pdf
The Impact of IFRS S1 on Corporate ESG Disclosure: A Comparative Analysis of SMIC and MTR Corporation
Zhehan Li (Author)
FE004172.pdf
The Impact of Integrated Digital Marketing on Brand Growth: Nike
Shixun Su, Bo Wang (Author)
FE004182.pdf
Analysis of the Relationship between Brand Linkage and Consumers
Yi Song, Wenjing Zhou (Author)
FE004192.pdf
Research on Marketing Problems and Strategy Optimization of Chinese Tourism Industry
Ziyue Cai (Author)
FE004202.pdf
Analysis of Issues in the Development of Chinese Beauty Products and Research on Optimization of Marketing Strategies --Take Dr. Wen as an Example
Yuanqin Xie (Author)
FE004212.pdf
Digital Personality and Social Interaction: Exploring the Effect of Weibo AI Character Accounts in Communication and Marketing Activities
Tianru Yang (Author)
FE004222.pdf
Abercrombie & Fitch’s Social Media Transformation: From Exclusivity to Inclusivity
Fangyuan Zhang (Author)
FE004232.pdf
Blockchain Empowers Risk Mitigation and Management in Digital Trade Processes
Xiaochun Gao (Author)
FE004242.pdf
The Avengers’ Marketing Strategy: A Case Study of Innovative Film Promotion in a Globalized and Digitalized Market
Jiarui Li (Author)
FE004252.pdf
A Study on Integrated Marketing Strategies of Film and E-commerce Platforms from an O2O Perspective
Xinhe Zhang (Author)
FE004262.pdf
Analyzing A24’s Successful Promotion of Moonlight Based on Precision Marketing Strategies
Yuheng Yang (Author)
FE004272.pdf
A Study on Feminist Perspectives and Gender Role Inverted in Film and Television Works: A Case Study of Anatomy of a Fall
Yingyi Cui (Author)
FE004282.pdf
The New Sneaker Era: Changes and Improvements in Sneaker Marketing through Digital Platforms
Jian Zeng (Author)
FE004292.pdf
International Economic Cooperation Organization in Globalization and Anti-globalization: Roles and Challenges
Yihang Yu (Author)
FE004302.pdf
Study on the Current Popularization Situation of China’s Theatre Industry and Means to Improve the Future Promotion Mode: A Case Study Based on the Means of Theatre Promotion in Western Countries
Zhiyu Liu (Author)
FE004312.pdf
Research on Factors Affecting Export Trade Between China and Countries Along”the Belt and Road Initiative”-taking Electromechanical Products as an Example
Kai Chen, Menghao Chu, Peng Deng (Author)
FE004322.pdf
The Impact of Online Platform Financing on the Long-Term Success and Sustainability of Startups: Case Study of Oculus Rift and Jawbone
Yeqing Hao (Author)
FE004332.pdf
A Study on Balenciaga’s Social Media Marketing Strategy
Jiayi Yin (Author)
FE004342.pdf
The Role of Music in Enhancing Emotional Impact and Storytelling in Films: A Case Study of Coco and Jaws
Xinyu Zhang (Author)
FE004352.pdf
Analysis of Pinduoduo’s Successful Market Positioning and Marketing Strategy
Yawen Lu (Author)
FE004362.pdf
Building a Lead Luxury Brand through Unique Marketing Position and Marketing Strategies: A Case Analysis of Louis Vuitton
Xiaoxiao Xiong, Kawai Yuen (Author)
FE004372.pdf
Research on multiple profit means of film business and its industrial derivatives: A case study of Universal Pictures
Yilin Chang (Author)
FE004382.pdf
Research on the Problems and Optimization of Marketing Strategies of Chinese Hot Pot Restaurants
Yanqi Lu, Yihao Zhao (Author)
FE004392.pdf
Value Components and Accounting of Ecological Products: Model Comparison and Literature Review
Lulu Liu (Author)
FE004402.pdf
Price Anchoring Effect’s Implications on Marketing with the 6-STEPPS Framework.
Ethan Jin (Author)
FE004412.pdf
Chanel’s Successful Pricing Strategy for Maintaining Appeal in an Unfavourable Economic Environment
Jiajia Cheng (Author)
FE004422.pdf
Examining the Role of Social Currency in Word-of-mouth Marketing
Siya Zhang (Author)
FE004432.pdf
Research on Target Audience Analysis and Marketing Strategy Optimization in Milk Tea Industry
Nianyin Chen (Author)
FE004442.pdf
Xiaomi’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement
Yixuan Wang (Author)
FE004452.pdf
The Rise of Blind Boxes: Cultural, Marketing, and Consumer Trends Behind Bubble Mart’s Global Success
Siyao Wu (Author)
FE004462.pdf
Exploring Digital Marketing Strategies--The Brand of ARCTERYX
Kai Zhao (Author)
FE004472.pdf
Research on Offline Marketing Strategies in the Outdoor Apparel Market: A Case Study of the Chinese Mainland Market
Xinhao Ma (Author)
FE004482.pdf
The Marketing Strategy of “Live Streaming with Goods” on TikTok Platform and Its Influence
Gangling Mu (Author)
FE004492.pdf
Comparing the Contagious Factors between Lululemon and a Competing Athletic Apparel Brand
Xiwen Zhang (Author)
FE004502.pdf
Review and Prospects of Fan Economy and Its Marketing Model in the Social Media Era
Jiabao Chen (Author)
FE004512.pdf
The Potential for BYD’s electric vehicle to build its supply chain in the United States
Yaohui Huang (Author)
FE004522.pdf
Research on the Operation Management Model and Marketing Strategies of Monopolistic Commercial Companies: A Case Study of LEGO
Jessica Xu SHI (Author)
FE004532.pdf
A Study on the Attractive Characteristics of Travel-Related Tweets in Little Red Book
Yixuan Zhou (Author)
FE004542.pdf
Analysis of Brand Co-Branding Marketing Strategy
Xinyan Cai (Author)
FE004552.pdf
Relationship between Internet Advertising Methods and Their Effectiveness in the Skincare Industry
Tongyu Zhang (Author)
FE004562.pdf
Internationalization Trends, Investment Strategies, and Risk Management for Financial Products in the Financial Market
Ziheng Bi (Author)
FE004572.pdf
Study on the Impact of ESG Ratings on Bond Issuance Credit Spreads in China
Leyi Huang (Author)
FE004582.pdf
A Discussion on the Sociological Perspective of the Views on Love and Marriage of the Highly Educated
Yunuo Chen (Author)
FE004592.pdf
The Influence of Tea Brand Image Building on Marketing
Ziquan Su, Siyu Wu, Zexuan Wang (Author)
FE004602.pdf
Competitive Advantages in Fast Fashion: How Shein’s Integrated Marketing Strategies Distinguish It from Competitors
Xintong Wu (Author)
FE004612.pdf
Short Video & Movie Advertising: Opportunity or Restriction? A Case Study of “Lost in the Stars”
Shu Wang (Author)
FE004622.pdf
Exploration of Xiaomi’s Automotive Marketing Strategy
Yiya Wang (Author)
FE004632.pdf
Nintendo’s Strategic Advantages in Navigating Competitive Gaming Markets
Jixuan Zhou (Author)
FE004642.pdf
Exploring the Brand Strategy of CHAGEE
Zijun Cheng, Zhicong Yao (Author)
FE004652.pdf
Research on Crocs Brand Marketing Strategy
Weining Xu (Author)
FE004662.pdf
Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market
Qili Xi (Author)
FE004672.pdf
Research on Key Factors of Brand Selection of Star Athletes: Take CHAGEE Brand as an Example
Yiming Shi (Author)
FE004682.pdf
Comparative Analysis of Gasoline and Electric Vehicles: Economic, Environmental, and Consumer Perspectives
Young He Lau (Author)
FE004692.pdf
The Evolution of Modern Film Business Models: Case Study of Netflix
Ziheng Ding (Author)
FE004702.pdf
The Influence of Frequent Price Appreciation on Chinese Consumers’ Psychological Motivations for Purchasing Luxury Goods
Baoqi Cui, Jiachen Wang, Dixuhan Wu (Author)
FE004722.pdf
Business Models and Capital Financing Strategies in the Film and Animation Industries: Global Trends and Challenges
Ziyu Zeng (Author)
FE004732.pdf
The subsidy dispute derived from the long time competition between Airbus and Boeing
Jingyu Zhang (Author)
FE004742.pdf
Optimization of the Internet marketing strategy in the middle and high-end hotel industry in Yunnan province in the post-epidemic era
Xinrui Tian (Author)
FE004752.pdf
Who is better suited to the current luxury market: A Comparative Analysis of Gucci and Louis Vuitton
Yule Yang (Author)
FE004762.pdf
The influence of sustainable promotion strategies on online shopping consumer decision-making from the perspective of behavioral economics
Shuhan Li (Author)
FE004772.pdf
Research on the Relationship between Short-selling Mechanism and Hollowing-out by Major Shareholders
Jiayi Zhang (Author)
FE004782.pdf
A Study of Tesla’s Non-market environment and Strategies in China’s New Energy Vehicles industry
Houcheng Jia (Author)
FE004792.pdf
Research on Analysis of the Impact of Advertising Strategies on the Fast Food Market and Optimization Strategies
Ruoyu Yuan (Author)
FE004802.pdf
How Does Rapid Evolution in AI Industry Affect Competitive Strategy
Yuxuan Lin, Haonan Wang (Author)
FE004812.pdf
The Impact of Privacy Exposure on Consumer Choices in Digital Marketing: An Analysis Through Consumer Interviews
Feiyang Xiang (Author)
FE004822.pdf
The Impact of Climate Risk Perception Bias on Corporate Investment Efficiency: Evidence from China
Siyu Chen (Author)
FE004832.pdf
Tencent’s Corporate Information and Investment Prospects
Han Su (Author)
FE004842.pdf
E-Commerce in China: The Amazon Experience and its Implications
Jiaqi Li (Author)
FE004852.pdf
Governance Challenges in Electric Vehicle Adoption: A Case Study of China
Yangze Zhang (Author)
FE004862.pdf
A comprehensive analysis of Tesla’s development in China
Yitian Hu (Author)
FE004872.pdf
Exploring the analysis of the impact of Tianjin’s economic development on carbon emissions
Hongjin Jiang (Author)
FE004882.pdf
Analysis of Factors Influencing the Competitiveness of American Semiconductor Companies: A Case Study of AMD
Chang Yuan (Author)
FE004892.pdf
The Influence of User-Generated Content on Information Dissemination Patterns in Social Media Platforms: A Case Study of TikTok
Liyang Yu (Author)
FE004902.pdf
The Characteristics of Fruit Price Fluctuations and Their Risk Management in China: A Case Study of Apples, Bananas, and Grapes
Jingbing Gao (Author)
FE004912.pdf
Analyze of business environment of Amazon in India
Shichao Sun (Author)
FE004922.pdf
Research on the Effects of Various Factors in 7Ps Marketing Theory on Short Video Marketing ——Taking the Dissemination of Qianjiang Lobster Short Videos as an Example
Zhenyu Tian (Author)
FE004932.pdf
Success and dilemma: Tesla has a long way to go in China
Wanjia Zhuge (Author)
FE004942.pdf
Effects of some of the macroeconomics factors on the stock price of Hengrui Pharmaceutical Company
Haolan Cheng (Author)
FE004952.pdf
Apple Inc. and Its Electronic Devices: An Exploration of Their Impact on China’s Technology Market and Strategies for Adaptation
Gan Lin (Author)
FE004962.pdf
The Business Management Model and Marketing Strategy of Nintendo
Yuxiang Tu (Author)
FE004972.pdf
The Impact of Sound Design in Film and Television Productions on Movies
Shiyu Cheng (Author)
FE004982.pdf
The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon
Yutong Guo, Yaxin Feng, Hang Xu (Author)
FE004992.pdf
Exploring the Elements of Shopping Platforms to Satisfy Consumer Needs: Based on the Enhanced Consumer Service Perspective
Yaqi Zeng (Author)
FE005002.pdf
Changes in Film Business in the Post-pandemic Era
Hanwen Zheng (Author)
FE005012.pdf
Research on the Marketing Strategy of Fast-Moving Food E-commerce Live-Streaming
Sihan Yin (Author)
FE005022.pdf