With the rapid rise of the new energy vehicle industry around the world, leading companies represented by CATL are constantly exploring and innovating at the forefront of battery technology. However, CATL is not only enjoying glory, but also facing unprecedented pressures and challenges. Especially in the face of policy barriers and market access problems in key regions such as the United States, CATL’s strategic wisdom and adaptability have become the key to determining its future direction. This article aims to deeply analyze CATL’s competitive problems and challenges in the global market, especially its non-market treatment in the United States market and the corresponding strategic adjustment strategies. It also put forward forward-looking suggestions on the future development path of CATL, emphasizing that in the wave of globalization, continuous technological innovation and social responsibility fulfillment are crucial to the long-term development of enterprises. In addition, companies also need to work together to step out of their comfort zone.
