This essay explains how to utilize consumer perceptions to enhance brand reputation, it can help more companies use this method to improve their brand reputation and then increase market share. In the current market environment, more and more risks become unpredictable, and it is so hard to know consumers’ perceptions of the company’s products, furthermore, consumers’ perceptions always interact with brand reputations. So, it is necessary for the company to know consumers’ psychology and use some maneuvers to change consumers’ perceptions that can improve their brand reputation. Swatch is a big company in Switzerland which can be recited in the essay because Swatch does well in terms of changing consumers’ perceptions to enhance brand reputation. According to so many professors and scholars’ essays and research, companies need to find their strengths and use them to create their innovative products and make it popular. This behavior can be exerted in many companies to enhance their brand reputation.
