Developments in the Artificial Intelligence sector are now so fast that they are rapidly changing their competitive strategies of businesses of all hues. This study examines the strategic adjustments by firms in response to AI development, using a two-pronged approach: through literature review and by case studies. The results suggest that proactive investment in AI technologies, strategic alignment of AI initiatives against business goals, and nurturing an innovative culture are recognized as critical enablers of competitive advantage and its sustainability. Case studies from a wide array of industries illustrate different degrees of success based on the nature of the readiness of organizations and their approach to the AI journey. Even though AI has a lot of benefits it has to be well articulated and implemented in the right manner. The work contributes to understanding the strategic consequences of AI-induced technological shifts and presents practical suggestions for how companies can succeed in the age of AI.
