Luckin Coffee, Marketing Strategy, Chinese Herbal Coffee, Countermeasures
Abstract
As modern life accelerates, people are increasingly prioritizing health and wellness. One innovative response to this trend is the rise of traditional Chinese medicine coffee, which blends the ancient wisdom of Chinese herbal remedies with contemporary coffee culture. This unique beverage not only caters to coffee lovers’ desire for rich flavor but also infuses the drink with the nourishing, health-promoting properties of traditional Chinese medicine. It is particularly appealing in today’s climate, where consumers are seeking ways to balance indulgence with health-conscious choices. In this context, Luckin Coffee, a brand known for its innovative approach to coffee culture in China, has a significant opportunity to capitalize on this growing trend. By launching a line of traditional Chinese medicine coffee, Luckin can appeal to a broad consumer base, particularly those interested in integrating wellness into their daily routines. This article analyzes Luckin’s current marketing strategy and provides targeted suggestions for the introduction of this new product. By focusing on the health benefits of Chinese herbs, creating distinct branding around wellness, and targeting specific market segments—such as health-conscious professionals and younger consumers—Luckin could successfully expand its market share. Through these strategic efforts, Luckin can further strengthen its position as an industry leader and innovator in China’s highly competitive coffee market.
