Marketing Mode Innovation in Baking Industry in the Internet Era--Taking Holiland as an Example

Abstract

Marketing model innovation is one of the key topics of today’s research, and with the advent of the Internet era, the change of the baking industry has begun. The research topic of this paper is the marketing model innovation of baking industry in the Internet era. This paper is more persuasive through the literature survey method, reading and drawing on relevant literature and opinions, as well as through the case study method, with Holiland Foodstuff Co., Ltd. as the object of analysis in this paper. It is found that the bakery industry should seize the opportunity of development in the Internet era, expand the consumer group, and innovate the marketing mode, which is beneficial for expanding the market share and improving the brand awareness. Suggestions are drawn that the bakery industry can innovate its marketing model by refining and categorizing consumer profiles, using new technologies to improve product homogenization, further expanding online business, and improving the membership system.