Universal Pictures, film industry, film IP, film derivatives
Abstract
The increasingly mature film industry has a huge influence on the world. Nowadays, film has become an important artistic channel for promoting culture and communication. At the same time, the commercial value of the film also promotes the development of the international market. In addition to box office revenue, the derivatives of the film industry also constitute an important part of the industry’s profits. By issuing electronic games, opening theme parks, selling souvenirs and other ways to meet consumer demand, film and television companies have brought a lot of income, but also provide a positive role in promoting social development. For example, the Universal Studios resort built around the world attracts the majority of tourists to come and spend money through the influence of movie IP. At the same time, the opening of Universal Studios has also promoted the development of the regional economy, driving local tourism, transportation and service industries. The development of the industry and the improvement of consumer demand have also promoted the emergence of a large number of jobs and provided employment opportunities for the society. By analyzing the derivative sales model of Universal Pictures, this paper analyzes the marketing strategies and business models of different projects with examples and discusses the diversified profit means applied by them and their promoting effects on the market economy.
