Vol. 1 No. 9 (2024): Issue9

Articles

• A study of the impact of short selling mechanism on the stock price collapse risk

  Junwei Song (Author)

  • FE003432.pdf

• The Application of Digital Marketing in the Operation and Development of Pet Stores in China

  Meiqi Yuan (Author)

  • FE002552.pdf

• A New Probe into the Financial Management Reform of Listed Companies under the Background of Integration of Industry and Finance

  Jinyang Lu (Author)

  • FE002442.pdf

• Enterprise green supply chain management under the dual-carbon background: A case study of Geely Automobile

  Yajing Su (Author)

  • FE002342.pdf

• The Impact of Financial Innovation on Environmental Protection:Literature Review and Case Study

  Fangyuan Liang (Author)

  • FE002332.pdf

• Research on the Fit between the Co-Branding Approach and the Content of Advertisements

  Erxuan Zhang (Author)

  • FE002772.pdf

• Development and Analysis of Apple Inc.

  Qinwen Tan (Author)

  • FE002322.pdf

• Analysis of Brand Concept Marketing Strategy Based on CustomerValue Realization—Take Jellycat as an Example

  Xinyue Chen, Lexuan Dai, Xueer Dai, Jiaqi Du (Author)

  • FE002592.pdf

• Analyzing the Alibaba-Suning Partnership: Strategies and Outcomes

  Yihao Shi (Author)

  • FE002832.pdf

• Research on the Path of the Transformation and Development ofCommercial Banks under the Background of Internet Finance --Taking Bank A as an Example

  Haoming Tang (Author)

  • FE002822.pdf

• How might the implementation of a Sustainability Policy influencethe resilience of economic growth A Case of EU Taxonomy for SustainableActivities in Germany, Spain, and Italy

  Nixin Tang (Author)

  • FE002902.pdf

• Impact of COVID-19 on the Effectiveness of Financial Management of Insurance Companies in Mainland China

  Tiffany Jin, Zihan Chen (Author)

  • FE002912.pdf

• Research and Development on an Internet Q and A Platform for Corporate Innovation and Management

  Jintang Zhang, Hongyi Zhang (Author)

  • FE002962.pdf

• Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media

  Yutong Liu (Author)

  • FE003012.pdf

• Utilizing data analysis to identify the best players from the 2019 draft

  Xiang Li, Zhencheng Tian (Author)

  • FE002992.pdf

• Comprehensive Analysis of Portfolio Optimization Using the Markowitz and Index Models

  Ziye Luo (Author)

  • FE002982.pdf

• Analyzing The Investable Value of Five Automotive CompaniesThrough Financial Data and Data Mining Techniques

  Wenrui Wang(Eric Wang) (Author)

  • FE003052.pdf

• Integrating Fintech-Driven Technical Analysis into Value Investing: A Study of Moving Averages in Cryptocurrency Market Dynamics

  Chunyu(Charles) Dai (Author)

  • FE003182.pdf

• Elements of Realization for the Effective Implementation of CorporateSocial Responsibility-Case Analysis based on Novolife Corporation’s Charity ReliefProgramme for Children with Encephalopathy

  Kaiyue Jiang (Author)

  • FE003242.pdf

• Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population

  Ruiying Sun (Author)

  • FE003262.pdf

• Analysis of changes in HSBC’s income statement between 2022-2023

  Tongke Yu (Author)

  • FE003282.pdf

• Can Negative Emotions on Social Media Predict Corporate Financial Risks: Perspective from Baidu Tieba

  Jingyang Ma (Author)

  • FE003292.pdf

• Investigating Marketing Strategies and Consumer Behavior of Chinese Otome Games: A Case Study of Game “Love and Deep Space”

  Yichen Wang (Author)

  • FE003312.pdf

• Optimization and Application of Comprehensive Environmental-Economic Evaluation Indicator System in Sustainable Development Policies of Chinese Manufacturing Industry

  Haoge Wu (Author)

  • FE003302.pdf

• Trends and Influencing Factors in Film Box Office: A Study on Chinese Domestic and International Films

  Kaidi Tao (Author)

  • FE003322.pdf

• The Impact of E-commerce Live Streaming on Consumer Decision-Making: A Case Study of Taobao

  Xiaohong Yan (Author)

  • FE003342.pdf

• The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie

  Siyu Deng (Author)

  • FE003332.pdf

• Research on the Analysis and Optimization of Advertising Strategies on YouTube

  Bo Wang (Author)

  • FE003352.pdf

• Behavioral Economics and Stock Market Decision-Making: Investor Biases and Investment Strategies

  Fangyuan Tian, Ziying Xiong (Author)

  • FE003362.pdf

• The Impact of Investor Sentiment on Corporate Financial Decision-making: Taking New Media Platforms as an Example

  Sihan Chen, Jinghui Qi, Hongli Yan (Author)

  • FE003372.pdf

• Integrating Artificial Intelligence into ESG Practices: Opportunities, Challenges, and Strategic Solutions for Corporate Sustainability

  Sihan Zhao (Author)

  • FE003382.pdf

• Functional Diversification Strategy: A Key Factor in the development of start-up Art Districts brand building

  Mingxuan Tang, Yunan Jiang, Jinghan Wang (Author)

  • FE003442.pdf

• Does the level of corporate finance affect corporate technological innovation?

  Zi Mu (Author)

  • FE003452.pdf

• China’s Coffee Frontier: A Tale of Two Regions and a Global Market

  Adeline Wei (Author)

  • FE003422.pdf

• Research on the influence of venture capital on enterprise innovation

  Yuxuan Wu (Author)

  • FE003412.pdf

• Status, Challenges and Prospects of Policies Related to the Green Economy

  Linfeng Jiang (Author)

  • FE003402.pdf

• Whether Social Media Negative Emotion Could Forecast the Risk of Enterprise Finance: Evidence from Baidu Tieba

  Yilei Meng (Author)

  • FE003272.pdf

• Analysis of market trends and marketing strategies of film and television companies based on the 4C theory: Taking Universal and Disney as examples

  Yiyi Yin (Author)

  • FE003252.pdf

• Tesla’s Strategic Growth and Challenges in the Chinese Electric Vehicle Market

  Jing Cao (Author)

  • FE003392.pdf

• Green insurance empowers high-quality development: A Literature Review

  Xinyi Liu (Author)

  • FE003232.pdf

• Research on the Current Situation and Development Strategy of Green Finance Driven by the “Carbon Peaking and Carbon Neutrality” Goals

  Yilin Jiang, Jiaying Su, Bingyu Yao (Author)

  • FE003222.pdf

• Research on the Problem Analysis and Localization Marketing Strategy of Nike in China

  Xucheng Liu (Author)

  • FE003202.pdf

• The Relationship Between Social Attention and the Risk of Stock Price Collapse of Enterprises: Perspective from Baidu Tieba

  Xinyu Tao, Qiuzi Zhang, Yuting Zhang (Author)

  • FE003212.pdf

• JellyCat: Marketing Strategies Based on Customer Emotions and Sentiment

  Ruoyu Zhou (Author)

  • FE003192.pdf

• Business analysis of Lululemon Athletica Inc.

  Lu Zhang (Author)

  • FE003162.pdf

• From Product Design to Customer Care: IKEA’s Blueprint for Success

  Yuanyuan Xiao (Author)

  • FE003172.pdf

• Business analysis and investment recommendation of Nike Corp

  Xiaorui Sun (Author)

  • FE003152.pdf

• An Industrial Economics Perspective on the Economic Valuation of Cornus officinalis: A Case Study from Xixia County, Henan Province

  Ziyang Qiao (Author)

  • FE003142.pdf

• The Importance of Credit Card Fraud Detection in the Digital Age

  Yuan Fan (Author)

  • FE003132.pdf

• The positive impact of corporate mergers on consumer welfare: from the perspective of corporate R and D investment

  Muzi Li (Author)

  • FE003122.pdf

• The role of mathematics in economics: From theoretical deepening to empirical analysis

  Yuxiao Tu (Author)

  • FE003112.pdf

• Real Estate Market Transformations Amidst Post-Pandemic Sino-U.S. Economic Trends

  Xinyu Xing (Author)

  • FE003102.pdf

• The Broad Impact of Contemporary Digital Marketing Strategies on Consumer Behavior

  Yuhan Ge (Author)

  • FE003092.pdf

• Business Success in the Long-Term: A Case Study of Douyin

  Ziming (David) Guo (Author)

  • FE003062.pdf

• Risk and Opportunity of Diageo: PESTEL and SWOT Analysis

  Zhiyuan Niu (Author)

  • FE003042.pdf

• Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone

  Yifei Chen (Author)

  • FE003082.pdf

• The Application of Virtual Reality and Augmented Reality Technology in Digital Marketing

  Zishan Peng (Author)

  • FE003072.pdf

• Application and Impact of the “Third Place” Concept — Starbucks as an Example

  Yixiao Li (Author)

  • FE003022.pdf

• Cognitive, Emotional and Behavioral Factors that Influence Consumer Behavior

  Jingyu Tang (Author)

  • FE003002.pdf

• Investment Research of China Medical Device Industry under the Concept of Corporate Finance — Take Yuyue Medical Co., Ltd. as Example

  Junyao Hu (Author)

  • FE002942.pdf

• The financial and industrial situation of NVIDIA

  Yuanfeng Qu (Author)

  • FE002952.pdf

• Optimized application and potential impact of blockchain technology in carbon trading

  Wenhan Zhou (Author)

  • FE002972.pdf

• Financial Performance and Competitor analysis: Evidence on Starbucks

  Wenyu Zheng (Author)

  • FE003032.pdf

• Exploring the Formation, Characteristics, and Impact of Consumer Psychological Expectations on Consumer Behavior in the Chinese Environment

  Jiayang He (Author)

  • FE002932.pdf

• The relationship between silver prices and consumer price index: Evidence on China market

  Boxiao Wang (Author)

  • FE002922.pdf

• Examining the Effects of Status Quo Bias on Household/Individual Carbon Consumption

  Samuel Pan (Author)

  • FE002852.pdf

• A Brief Analysis of Internal Control Strategies for Financial Risks in Listed Companies

  Jialin Song (Author)

  • FE002862.pdf

• Analysis of Corporate Innovation and Development Strategies Based on the SWOT Model - Taking Nintendo as an Example

  Renzhi Bao (Author)

  • FE002872.pdf

• The Two-Way Impact of Generation and Digital Platforms --An Example of Generation X/Y/Z

  Zhiyi Chen, Weizi Wang, Mingyang Liu, Zimu Li (Author)

  • FE002882.pdf

• Research on the Relationship Between Cross-Cultural Marketing and Brand Recognition and Loyalty

  Siqi Hua (Author)

  • FE002892.pdf

• Analysis of Portfolio Optimization Performance: Markowitz Model and Index Model in Capital Markets

  Qianqian Yao (Author)

  • FE002842.pdf

• Analysis of Influencing Factors and Optimisation Strategies of Digital Transformation in the Home Furnishing Industry - Taking IKEA as an Example

  Liangyu Zheng (Author)

  • FE002812.pdf

• Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy

  Ziyi Wang (Author)

  • FE002792.pdf

• Supply Chain Challenges and Counter Measures in the Recovery of Luxury Market

  Yao Dou (Author)

  • FE002802.pdf

• Explore the Problems and Optimization Countermeasures Existing in the Marketing Hype of the Shoes’ Business

  Jiahang Zhong, Le Zhu (Author)

  • FE002782.pdf

• An Exploratory Study on Digital Transformation in Business Operations of China’s Food Industry

  Puxian Zhu (Author)

  • FE002762.pdf

• Using the SPY Index for Linear Regression Analysis of AAPL Stock Returns

  Siyi Zhang (Author)

  • FE002742.pdf

• The correlation between the degree of green transformation of the financial industry and China’s economic growth——Based on empirical analysis

  Shiqian Liu (Author)

  • FE002732.pdf

• L’Oréal’s Market Strategy: How Business Activities Shape Brand Performance

  Yuke Liu (Author)

  • FE002712.pdf

• Exploring and Researching “Guizhou Village Super League”

  Yanming Wu (Author)

  • FE002722.pdf

• Cryptocurrency and Money Laundering

  Ruiqi Wang (Author)

  • FE002752.pdf

• Factors Contributing to the Success of iPhone in the Chinese Market and Competitive Strategies

  Weizhe Ran (Author)

  • FE002702.pdf

• Impact of National Socio-cultural Context and Geography on the Feasibility of Energy Transition

  Xinruo Wang, Wenzhe Wang, Yiyang Xu, Minjae Kim (Author)

  • FE002692.pdf

• Risk and path analysis of global industrial transformation in the context of climate change

  Rui Gao (Author)

  • FE002672.pdf

• Research on Traffic Optimization and Growth Strategy under Precision Marketing -- A Case Study of Social Media Xiaohongshu

  Xining Long (Author)

  • FE002682.pdf

• The Power of Default Option: How Extensive Choices Impact Consumer Decisions

  Yixuan Xiao, Bingyi Xiong, Jingyun Zou (Author)

  • FE002662.pdf

• The Analysis of Strategic Development of Tesla in Chinese Electric Vehicles Market

  Xintai Li, Ziyi He, Yiming Wang (Author)

  • FE002652.pdf

• The Impact of Cross-Cultural Management on International Business Performance – A Case Study of Alibaba and Amazon

  Pengli Zuo (Author)

  • FE002632.pdf

• Forecast Analysis of the Stock Market Based on Hidden Markov Model and Long Short-Term Memory Model- Taking the S and P500 Index as an Example

  Die Hu (Author)

  • FE002642.pdf

• Strategic Digital Marketing Innovations: The Role of Community Engagement in Lululemon’s Market Leadership

  Xi Chen (Author)

  • FE002622.pdf

• The role of big data technology in project schedule management: the case of Amazon

  Rui Liu (Author)

  • FE002612.pdf

• The Impact of Different Types of Short Video-Linked Advertisements on Consumer Avoidance Behavior: A Case Study of Douyin Advertisements

  Jinxi Han, Shouyan Hong, Yue Yang, Xiaoqing Zeng (Author)

  • FE002602.pdf

• Research on the Influence of Brand Interaction on Social Media Platforms and Consumers’ Purchasing Decision-making Process

  Wenxuan Yang (Author)

  • FE002582.pdf

• Research on the Influencing Factors of Consumption Intention of Psychological Tourism Products and Marketing Strategies

  Yuyao Wang (Author)

  • FE002572.pdf

• Analysis of the Digital Transformation Path of Chinese E-commerce Companies

  Han Li (Author)

  • FE002562.pdf

• Research on the Joint Crossover Marketing of Traditional Liquor Moutai and Modern Brand Luckin

  Fujin Yang (Author)

  • FE002542.pdf

• A Comprehensive Review of Evolving Brand Image Strategies: From Universal Appeal to Targeted Resonance in Modern Marketing

  Yuxiu Chen (Author)

  • FE002532.pdf

• Examining the Impact of Social Media Marketing on Consumer Purchase Intentions: Insights from Content, Influencer, and User-Generated Content Strategies

  Nan Su (Author)

  • FE002522.pdf

• Tesla’s Electric Future: A Comprehensive Marketing Strategy Analysis and Implementation Plan

  Zhihao Sun (Author)

  • FE002512.pdf

• Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’

  Yifeng Sheng (Author)

  • FE002502.pdf

• Digital Transformation Strategies for Enterprises - An Case Study of the Traditional Retail Industry

  Chenyu Zhao (Author)

  • FE002492.pdf

• Sports Merchandise Marketing Analysis of Sports Brand Marketing Strategies Taking Nike as an Example

  Fangyuan Zheng (Author)

  • FE002472.pdf

• Market Volatility from a linear Perspective: Trend Forecasting for Business and stock movements Author’s Information

  Haibin Liu (Author)

  • FE002482.pdf

• The Impact of Social Media Marketing on the Energy Drink Industry: A Case Study of Red Bull

  Yangyang Song (Author)

  • FE002462.pdf

• The Relationship Between EBIT/Total Revenue and Annual Returns: A Study of Leading Technology Companies

  Zhangcheng Fang (Author)

  • FE002452.pdf

• Excessive consumption behavior of young people under the wave of digital payment: an analysis from the perspective of behavioral economics

  Sizhe Yang (Author)

  • FE002432.pdf

• The analysis of good and bad effects of business people’s money-making and money-spending activities

  Xuanyu Zhou (Author)

  • FE002422.pdf

• Analysis of the causes of sustained economic growth in and after the late 18th century

  Jinyuan Li (Author)

  • FE002412.pdf

• Study on Digital Transformation Strategy of Small and medium-sized Enterprises in China

  Shucheng Xu (Author)

  • FE002402.pdf

• Text Comment Classification and Sentiment Analysis Model Based on LSTM

  Chengbin Huang (Author)

  • FE002392.pdf

• Entrepreneurship and Social Responsibility Research: A Double-edged Sword of Economic Welfare and Social Challenges

  Guixin Ma (Author)

  • FE002382.pdf

• Are successful business people beneficial to society: an analysis based on consumer preferences

  Ke Zhou (Author)

  • FE002372.pdf

• The Economic Impact of Successful Businesspeople: The Dual Effect of Wealth Creation and Spending

  Zuqi Zheng (Author)

  • FE002362.pdf

• An investigation into the relationship between lottery sale and economic performance in four municipality cities of China

  Qihang Chen (Author)

  • FE002352.pdf

• Research on the Consumption Behavior of Gen Z within the Context of the Internet Celebrity Economy

  Siyi Li, Haotian Yang, Jiayi Yang, Zongyuan Zhou (Author)

  • FE002312.pdf

• A Study on the Impact of Fashion Shows on Consumer Behavior-The Case of Chanel

  Shuhan Tu (Author)

  • FE002302.pdf