Analysis of Influencing Factors and Optimisation Strategies of Digital Transformation in the Home Furnishing Industry - Taking IKEA as an Example

Abstract

In a situation where digital transformation is redefining business landscapes, IKEA has emerged as a frontrunner in increasing the power of digital management to enhance its operations and customer engagement. It needs to be noticed that IKEA was founded in 1943. It has grown from a small Swedish mail-order company into a global retail giant renowned for its affordable and stylish home furnishings. This evolution has been significantly increased by IKEA’s strategic use of digital technologies, which has allowed the company to streamline its supply chain, improve inventory management, and create a seamless omnichannel shopping experience. The aim of this study lies in its exploration of how IKEA’s digital management strategies contribute to its operational efficiency, customer satisfaction, and competitive advantage. By analyzing IKEA’s digital transformation journey, this paper is going to provide insights into the practical applications of digital tools in the retail sector, offering valuable experience for other businesses aiming to thrive in the digital situation. Finally, the purpose of this study is to examine the various facets of IKEA’s digital management, from e-commerce innovations and supply chain optimizations to customer experience enhancements, and to assess the overall impact of these strategies on the company’s success.