Vol. 1 No. 1 (2025): issue 4

Articles

• Sports celebrity media reputation strengthens brand favorability - taking Adidas as an example

  Jiayi Liu (Author)

  • FE006102.pdf

• Marketing brand case analysis: Disney Land

  Cunyi Gao (Author)

  • FE006122.pdf

• Capital Structure Determinants in Chinese Listed Firms: Replication and Tangibility Hypothesis Extension

  Jiayi Xu (Author)

  • FE006132.pdf

• A Study on Price Volatility in the Carbon Emissions Trading Market Based on the GARCH-ANN Model

  Wenhe Wu (Author)

  • FE006142.pdf

• The impact of fiat digital currencies on the hegemony of the US dollar

  Ran Wei (Author)

  • FE006152.pdf

• Analysis of marketing strategy of milk tea industry-Taking CHAGEE as an example

  Ke Hu (Author)

  • FE006162.pdf

• Analysis of the Transmission Mechanism of Monetary Policy on Economic Resilience

  Hongjin Jiang (Author)

  • FE006172.pdf

• Determinants of Cross-Border Online Shopping Behavior: An Analytical Framework and Strategic Responses

  Anyang Xie (Author)

  • FE006192.pdf

• An In-depth Analysis of Nike's Stock Decline

  Yixuan li (Author)

  • FE006202.pdf

• Can Short Selling Improve Corporate Investor Protection? ： A Case Study of CITIC Securities

  Yue Yang (Author)

  • FE006212.pdf

• The Impact of Digital Finance Development on Urban Economic Resilience — An Empirical Study on the Mechanism and Heterogeneity Effects Based on Data from 2012 to 2022

  Liyuan Yan (Author)

  • FE006222.pdf

• LIBOR and SOFR: Dilemmas and Solutions

  Xincheng.Benjamin Li (Author)

  • FE006232.pdf

• The Impact of the TikTok Platform on SMEs' International Market Entry Strategies

  Yaming Chen (Author)

  • FE006242.pdf

• Income Group Classification Case Study

  Kunyun Han (Author)

  • FE006252.pdf

• The impact of Sensorial Marketing and Mystery Box Marketing on Live-stream Shopping Behavior: Taking the Live Card Break as an Example

  Jiacheng Zhou (Author)

  • FE006262.pdf