Post-pandemic era, Film industry, Streaming platforms, Viewing habits, Content creation, Marketing strategies, Sustainable development
Abstract
This paper examines the current status and changes in China’s film industry in the post-pandemic era, focusing on the impact of the pandemic on the film industry and the adaptation and reconstruction of the industry in the new environment. The study finds that the pandemic has accelerated shifts in audience viewing habits, with the rise of streaming platforms continuing to reduce the dominance of traditional cinemas. Additionally, the pandemic has influenced film content creation, with a greater emphasis on resonating with real-life emotional experiences of the audience. Through case studies, the paper proposes marketing strategies and development suggestions for the film industry in the post-pandemic era to address potential future challenges. The research aims to provide references for film producers and policymakers to promote the sustainable development of China’s film industry.
