Nintendo is a gaming company that operates in the international market and is well recognized because of the innovation that is has incorporated in its hardware and software. While competitors like Sony and Microsoft are targeting quality performance of game consoles, Nintendo is defining and developing novel method how game console can provide great and healthy entertainment for families and people of all ages. This paper seeks to analyze Nintendo’s business management model and the marketing strategy with special reference to the application of the Nintendo company to the 4P Model: Product, Price, Place, and Promotion. This research provides a real life analysis of Nintendo’s products; pricing, reach the world market and promotions to illustrate how the firm continues to perform well despite the challenge of technological advancement and restricted produce offering. Further on, the paper discusses the threats that affect Nintendo, for example rivalry with Sony and Microsoft, and explains how Nintendo can minimise these threats by applying recommendations in the form of implementing strategic alliances, technology enhancement, and revenue diversification. This way, they can sustain themselves and constantly adapt to the change in the marketplace, such as with third party companies and mobile gaming and Augmented reality.
