Film Industry, Animation Industry, Business Model, Capital Financing
Abstract
This study analyzes the evolution of business models and capital financing strategies in the film and animation industries and the opportunities and challenges they face. With the acceleration of globalization and the continuous advancement of digital technology, these two industries have undergone profound changes in production methods, distribution channels, and business models. This study examines how the film and television industry can increase its revenue sources through IP expansion and transmedia narratives. It details the successful cases represented by the Marvel Cinematic Universe. This study also analyzes the development of the animation industry under the trend of globalization and digitalization. By analyzing the live streaming and crowdfunding models of platforms such as Bilibili, this study demonstrates how the animation industry can build a diversified profit model using fan interaction and virtual gifts. Despite the remarkable achievements of these two industries, driven by global capital operations and technological advances, investments in content diversification and technological innovation are still needed to ensure sustainable development in the future in the face of issues such as market saturation and creative fatigue.
