This study focuses on the influence of tea brand image building on marketing, and deeply discusses the importance of brand image in tea market through case and literature analysis. It is found that brand image is the key factor for the success of tea brand, which not only enhances the product recognition, but also enhances the market competitiveness of the brand. The study uses the case of tea and tea Yan Yue as examples to analyze how they stand out in the fierce market competition through their unique brand image design and marketing strategies. The results show that the shaping of brand image is very important to enhance the competitiveness of the brand in the market. Although the study has limited sample size and insufficient analysis of negative effects, it provides a valuable reference for the formulation of future brand image building strategies and marketing execution, especially in the application direction of digital media and emerging technologies.
