Internet Advertising, Skincare Industry, Effectiveness, Marketing Strategies
Abstract
This paper examines the impact of different internet advertising strategies on the effectiveness of skincare product promotion. As online shopping has become an integral part of modern consumer habits, understanding which advertising methods yield the most effective results is crucial for optimizing marketing strategies. This study analyzes various case examples of online skincare advertisements to identify patterns of effectiveness based on factors such as platform type, engagement style, and target audience. For instance, different channels like social media ads, search engine promotions, and content marketing often have their unique advantages in attracting potential customers. Moreover, the study will focus on how different engagement styles—such as interactive content, short videos, and image-rich advertisements—affect audience engagement and purchase intentions. The findings of this research will offer practical recommendations for future campaigns, helping businesses to design more effective marketing strategies that enhance advertising reach and sales conversion. These insights will not only benefit the skincare industry but also provide valuable guidance for digital marketing in other sectors.
