Interdisciplinary Humanities and Communication Studies
type: channel
description: ISSN 2959-6149(Print) ISSN 2960-1320(Online) Editor: Stephen Thomas (Stanford University）, Ning Deng （International ACAC Executive Board Member 2021-2023 and International Visitor leadership Program Fellow） Interdisciplinary Humanities and Communication Studies which provides a platform for scholars, practitioners, and students to share their latest research and insights in the fields of communication and humanities. One of the key reasons why people should choose Interdisciplinary Humanities and Communication Studies as their preferred journal is its interdisciplinary focus. The journal covers a wide range of topics in the fields of communication and humanities, including but not limited to cultural studies, media studies, language studies, literary studies, and visual arts. This breadth of coverage ensures that readers are exposed to the latest and most relevant research in various interdisciplinary areas. Interdisciplinary Humanities and Communication Studies is a top choice for scholars and practitioners is its commitment to promoting research that has real-world applications. The journal places a strong emphasis on practical applications of research findings, ensuring that its articles have implications for the fields of communication and humanities. As such, readers can expect to find articles that not only contribute to theoretical knowledge but also have practical implications for professionals in these fields.
publisher: Dean & Francis Press
language: en
publication name: Interdisciplinary Humanities and Communication Studies
issn: 2959-6149
items: Analysis of Douyin’s Communication Mechanism: A Perspective from Communication Studies
items: The Impact of Anxiety Level Changes on Foreign Language Learning in College Freshmen
items: Development of Personal Character in the Chinese Educational Model
items: Influence of Social Media Reviews on Movie-Watching Intentions among College Students
items: Adaptive Clothing Needs and Income Inequality in China’s Disability Employment Sector
items: Current Status of Artificial Intelligence Academic Assistance Tools-Based on the Classification of Liberal Arts and Science Subjects of College Students in China
items: The Bidirectional Construction of Labeled Communication on Social Media and the Image of "Internet Celebrity Reporters"
items: The Explosion of Designer Toy IP Driven by Emotional Connection
items: "Reverse Recommendation" Phenomenon on Social Media of Generation Z
items: Empirical Analysis of Mainstream Media’s Communication and Operational Synergy in the Omnimedia Era: Focus on Multi-Platform Integration and Consumer Behavior
items: The Impact of Task-Based Language Teaching (TBLT) on Senior High School Students' English Learning Engagement
items: Human-Centered Design Strategies for Prosthetics Based on User Needs
items: Based on the Cooperation between Netflix and Marvel: An Economic Analysis of Film and Television Algorithmic Recommendation on User Stickiness
items: Japanese Subcultural Violent Aesthetics and the Reconfiguration and Redefinition of Female Characters--Taking O-Ren Ishii from "Kill Bill" as an Example
items: Research on the Influencing Factors of Young Users' Participation Intention in Lightweight Interactive Advertisements on Douyin
items: Research on Influencing Factors of Purchase Decisions of Working-Class Consumer Groups in New First-Tier Cities in Live Streaming E-commerce for Mukbang
items: How does the lack of control trigger negative behavioral feedback from consumers? ——A study on the negative emotions caused by the lack of control based on the SOR framework
items: A Study on the Variability of Content Creator Vitality on Social Media Platforms — A Case Study of “Zhou Daye Doesn’t Accept Aging” and “Chushi and Sanjiu
items: Disney's Global Adaptation of Classic Fairy Tales from a Semantic Perspective--The Concept of "Beauty" in Snow White
items: Between Structure and Action: Sub-Imperial Subjectivity and the Silenced Other in The Human Chair
items: How does negative appearance perception amongst high school students in East China contribute to their social avoidance issue
items: Population - Negative - Growth Era: How Media Can Serve As An "Amplifier" for Public Policies
items: Beauty Marketing Strategy under New Media —— Taking Tiktok Platform as an Example
items: The Impact of Brand Collaboration on Consumer Purchasing Behavior: A Case Study Based on 20 Consumers
items: How will further economic development affect the living environment of the Beixiazhu Rural Resettlement Community
items: Legal analysis and countermeasures against transnational telecom fraud under LMC cooperation
items: Social media use increases the risk of stigmatization for women
items: Is there a relationship between parenting style and the formation of adolescent personality traits? Take Chinese high school students as an example.
items: Under the Current Global ESG Landscape: How to Improve China's ESG Information Disclosure System and Policy Recommendations
items: Research on Alleviating College Students' Oral English Anxiety Based on Production-Oriented Approach (POA)

Analysis of Douyin’s Communication Mechanism: A Perspective from Communication Studies
type: item
description: Douyin, a short-video app, has become ubiquitous. People watch it for fun, but it’s more than just entertainment—it’s a big part of how we get information. This paper looks at how Douyin spreads content and why it works so well using communication theories. We’ll examine aspects such as information dissemination velocity, Douyin’s algorithmic engagement mechanisms, and the dual role of users as both consumers and content creators. Based on communication theory, it can be concluded that Douyin’s algorithm-driven personalization and interactive features have successfully transformed user engagement from passive consumption to active participation, fundamentally reshaping media consumption patterns in China through its application of communication theories like Agenda-Setting and Uses and Gratifications. The platform’s ability to simultaneously fulfill entertainment, social connection, and information needs has established it as a powerful cultural influencer that shapes both individual behavior and public discourse while raising important questions about psychological impacts and global variations in its effects.
subject: Articles
  topic: section
subject: Douyin
  topic: keywords
subject: Communication Theory
  topic: keywords
subject: Communication Mechanism
  topic: keywords
subject: Short Video
  topic: keywords
subject: Social Influence
  topic: keywords
creator: Xin Zeng
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

The Impact of Anxiety Level Changes on Foreign Language Learning in College Freshmen
type: item
description: College freshmen have experienced dynamic changes in four types of anxiety—environmental adaptation, classroom learning, time management, and learning efficacy—during their adjustment to university life, which systematically hinders foreign language acquisition. Using a literature review combined with a two-phase retrospective questionnaire survey (Phase I: September-October; Phase II: November-January), this paper explores the synergistic evolution of multidimensional anxiety and its impact mechanisms on language learning outcomes throughout the critical adaptation period (3-5 months post-enrollment). The study concludes that while anxiety levels generally decreased over time, time management anxiety showed a significant rebound during high-pressure final examinations; crucially, time management anxiety was found to have the strongest negative correlation with learning outcomes (r=0.443), followed by efficacy anxiety (r=0.364). Additionally, exam anxiety in the final period could trigger cross-dimensional chain reactions—transforming time pressure into self-efficacy doubts and thereby elevating affective filters. These findings provide a basis for targeted interventions, particularly enhanced end-of-term support for time management and long-term mechanisms to alleviate efficacy anxiety.
subject: Articles
  topic: section
subject: Freshmen anxiety dynamics
  topic: keywords
subject: Foreign language learning interference
  topic: keywords
subject: Multidimensional anxiety synergy
  topic: keywords
creator: Jiaying Li
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Development of Personal Character in the Chinese Educational Model
type: item
description: This essay examines the impact of the Chinese educational model on the development of personal character among teenagers. Drawing from historical context, such as the imperial examination system, and contemporary practices in compulsory and secondary education, the author—a product of this system—analyzes how academic pressure, standardized teaching methods, and familial expectations collectively shape adolescent identity. The paper argues that the system prioritizes conformity and academic performance over individual expression, leading to suppressed self-identity and emotional well-being. It also explores the role of family environment, intergenerational influences, and limited parent-child communication in reinforcing these effects. The conclusion calls for educational reforms to foster more holistic and authentic personal development.
subject: Articles
  topic: section
subject: Chinese education
  topic: keywords
subject: character development
  topic: keywords
subject: academic pressure
  topic: keywords
subject: compulsory education
  topic: keywords
subject: adolescent psychology
  topic: keywords
subject: educational reform
  topic: keywords
creator: Zhuoran Yang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Influence of Social Media Reviews on Movie-Watching Intentions among College Students
type: item
description: With the popularity of the social media platform Xiaohongshu in the daily lives of college students, some researchers have found that its content influences the public's film-watching decisions. However, there is still a lack of a unified explanation for the problems with its word-of-mouth content. The research topic of this article is the relationship between the word-of-mouth on Xiaohongshu and college students' willingness to watch movies. The research method of this article is to combine questionnaire surveys and data collection. Hypotheses are made from three dimensions: positive emotions, interaction volume, and blogger identity. Descriptive statistics and other analyses are conducted to verify the data. The research results show that positive emotion film reviews can better stimulate the interest in watching movies, highly interactive notes have a greater influence, and the word-of-mouth effect of certified bloggers is significantly stronger than that of ordinary users. The research findings further confirm the significant influence of social media reviews on college students' willingness to watch movies, providing theoretical and practical references for future studies on user response differences and the analysis of film reviews and commentaries.
subject: Articles
  topic: section
subject: Xiaohongshu
  topic: keywords
subject: college students
  topic: keywords
subject: social media
  topic: keywords
subject: willingness to watch movies
  topic: keywords
creator: Lintao Chen
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Adaptive Clothing Needs and Income Inequality in China’s Disability Employment Sector
type: item
description: This study investigates the intersection of income inequality and adaptive clothing needs within China’s disability employment sector. Through a mixed-methods approach—including a survey of 120 individuals with disabilities and semi-structured interviews with 15 participants—the research reveals that while nearly half of respondents secured employment within 3–6 months, 72% earned below the national average wage, highlighting persistent economic exclusion. Contrary to initial assumptions, 53% of participants identified adaptive clothing as a critical workplace need, underscoring the role of “dressability” in professional integration. Additionally, disability-targeted job fairs were perceived as ineffective by 61% of attendees, pointing to a mismatch between policy initiatives and on-the-ground realities. The findings advocate for integrated interventions—including policy reforms, adaptive workwear innovation, and improved employment services—to address both economic and functional barriers faced by people with disabilities in China’s labor market.
subject: Articles
  topic: section
subject: adaptive clothing
  topic: keywords
subject: disability employment
  topic: keywords
subject: income inequality
  topic: keywords
subject: workplace inclusion
  topic: keywords
subject: functional design
  topic: keywords
creator: Ruiting Wu
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Current Status of Artificial Intelligence Academic Assistance Tools-Based on the Classification of Liberal Arts and Science Subjects of College Students in China
type: item
description: With the rapid development of artificial intelligence technology, the application of Artificial Intelligence (AI) academic assistance tools in the field of higher education is becoming increasingly popular and has gradually become an important assistant in college students' daily learning and scientific research. However, college students from different academic backgrounds may show different usage habits and acceptance levels when using AI academic assistance tools. Therefore, this study starts from the perspective of liberal arts and science classification, adopts a questionnaire survey method, and takes Chinese college students as the research subjects to investigate and analyze their current status and acceptance of using AI academic assistance tools. The results of the study show that most college students rely on the use of academic auxiliary tools. At the same time, this study aims to promote the scientific, reasonable and efficient application of AI technology in academic research in higher education. Future research may explore the application and ethical issues of generative AI in college students' learning based on the current status of the use of AI academic assistance tools.
subject: Articles
  topic: section
subject: Chinese college students
  topic: keywords
subject: AI academic assistance tools
  topic: keywords
subject: questionnaire
  topic: keywords
subject: acceptance
  topic: keywords
subject: liberal arts and science
  topic: keywords
creator: Tian Shen
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

The Bidirectional Construction of Labeled Communication on Social Media and the Image of "Internet Celebrity Reporters"
type: item
description: Against the backdrop of the rapid development of digital media technologies, social media platforms have become core arenas for information dissemination and public interaction. This paper focuses on the phenomenon of labeled communication on social media, exploring its mechanisms of influence on the image construction of individuals and groups. The study reveals that labeled communication simplifies cognition and reinforces stereotypes of communication objects through symbolic coding and group categorization, manifesting in three main types: group labeling, event labeling, and regional labeling, each carrying risks of cognitive simplification and biased reinforcement. Meanwhile, communication subjects engage in identity negotiation through "spectacularized" self-presentation by actively adapting to, resisting, or reconstructing labels. Driven by a combination of social structural factors (simplified projection of social contradictions), economic logic (dominance of attention economy), and psychological mechanisms (cognitive shortcuts of stereotypes), labeled communication exerts complex effects. Through case studies of labeled news reporting and practices of "internet celebrity reporters," this paper further illustrates that the image construction of "internet celebrity reporters" is perpetually caught in a game among institutional discipline, platform logic, and individual expression. Labeled communication, while enhancing visibility and dissemination efficiency, also leads to professional identity alienation and cognitive biases. The study proposes multi-level collaborative efforts, including journalists adhering to professional ethics, platforms optimizing algorithmic mechanisms, and society improving media critical literacy—to optimize the social media communication ecosystem, providing theoretical and practical insights for understanding media image construction in the digital age.
subject: Articles
  topic: section
subject: Social media
  topic: keywords
subject: labeled communication
  topic: keywords
subject: image construction
  topic: keywords
subject: spectacularization
  topic: keywords
subject: identity
  topic: keywords
creator: Xinyue Zhang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

The Explosion of Designer Toy IP Driven by Emotional Connection
type: item
description: In recent years, the designer toy IP has achieved explosive growth based on the ' emotional connection ' series of marketing methods, forming a business culture phenomenon worthy of exploration. Based on this growth phenomenon, this paper explores the deep logic of the success of designer toy IP and the impact of emotional connections on consumption. By analyzing the marketing model and consumer behavior of designer toy IP, this paper explores the emotional connection mechanism and verifies the relationship between emotion and consumer decision-making. The results show that the success of designer toy IP is not only due to its artistic design, scarce attributes, and fashion play, but also to its deep motivation to establish strong emotional fetters with consumers through personification, community interaction, and an emotional projection mechanism. Consumers use designer toys to gain identity, emotional comfort, and social belonging, making IP an ' emotional container ' for personal memory and values. Therefore, this paper puts forward conclusions in clarifying the operation logic of emotional marketing of designer toy IP and explaining the role of emotion-driven consumption, and provides a key perspective for understanding contemporary consumer culture and emotion-driven business.
subject: Articles
  topic: section
subject: Designer toy consumption
  topic: keywords
subject: emotional connection
  topic: keywords
subject: group attitude
  topic: keywords
creator: Yiying Chen
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

"Reverse Recommendation" Phenomenon on Social Media of Generation Z
type: item
description: In the current era of profound transformation in the digital marketing ecosystem, Generation Z, as the native generation who grew up with social media, is undergoing a structural reshaping of their consumption decision-making logic. This study examines the "reverse recommendation" phenomenon on social media among Generation Z, employing a mixed research method combining quantitative and qualitative approaches. It was found that 78.26% of the respondents trusted the real evaluations of ordinary users, while only 9.78% recognized the official brand promotions. The credibility gap was 8 times. At the same time, by crawling 1,266 high-vote comments containing keywords such as "recommendation" and "avoiding risks" on Red Star and Bilibili, using word segmentation and sentiment analysis, the frequent negative words such as "severe oxidation" were identified. It was traced that a single negative review, through the path of "like - comment - topic tags", spread to an influence range more than 10 times larger than the controllable channels of the brand. The research shows that 69.57% of users actively check the content related to product removal, and 52.17% refuse to purchase products with excessive marketing. Among the users who are disgusted by "unmarked soft advertising" and "frequent push notifications", 27.2% have taken measures to block and their satisfaction levels have declined by 76.5%. The research suggests that brands should establish transparent communication mechanisms and optimize user experience, while platforms should strengthen advertising labeling and limit the frequency of push notifications, providing a way to solve the trust crisis.
subject: Articles
  topic: section
subject: Reverse seeding
  topic: keywords
subject: over-marketing
  topic: keywords
subject: user behavior
  topic: keywords
subject: social media
  topic: keywords
subject: brand trust
  topic: keywords
creator: Huangyu Chen
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Empirical Analysis of Mainstream Media’s Communication and Operational Synergy in the Omnimedia Era: Focus on Multi-Platform Integration and Consumer Behavior
type: item
description: Against the backdrop of China's mobile advertising market exceeding 480 billion RMB, this study investigates the synergistic mechanism between communication power and operational capacity of mainstream media in the Omnimedia era. Through comparative case analysis (6 media institutions) and big data mining of 24,000 user behavior instances, the empirical findings reveal: Mainstream media have successfully constructed an omnichannel communication matrix characterized by "intelligent transformation of traditional channels + matrix-based digital platforms + precision-targeted social media + cross-scenario terminal synergy + deep integration of intelligent technologies." This matrix has effectively shifted communication from one-way dissemination towards user value co-creation. Consumer behavior exhibits a migration trend from "search-based" to "AI dialogue-based." Generation Z exhibits a 95.2% adoption rate of AI tools, and 72% of cross-generational users prioritize alignment with content values as a core decision-making factor. Emotional resonance and technological empowerment form a dual-drive mechanism. KOL micro-series marketing has increased brand penetration by 40% while reducing conversion costs by 25%. The application of immersive technologies generated revenue of 280 million RMB, and AI predictive advertising boosted conversion rates by 40%. A key threshold pattern emerged: when the Communication Power Index (CPR) reaches the 85th percentile, the commercial conversion rate surges to 2.3 times the benchmark value. The research proposes pathways for media-industry convergence and identifies core challenges: data siloes (user profile completeness < 40%) and the intergenerational digital divide (32% smart device barrier rate among users over 45).
subject: Articles
  topic: section
subject: Omnichannel communication
  topic: keywords
subject: operational capacity conversion
  topic: keywords
subject: consumer behavior evolution
  topic: keywords
subject: media convergence
  topic: keywords
subject: AI-powered marketing
  topic: keywords
creator: Xiaohan Zhang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

The Impact of Task-Based Language Teaching (TBLT) on Senior High School Students' English Learning Engagement
type: item
description: This study focuses on the impact of Task-Based Language Teaching (TBLT) on senior high school students' English learning engagement, aiming to provide evidence-based optimization strategies for senior high school English teaching. Against the backdrop of deepening basic education curriculum reform in China, and targeting the limitations of traditional teaching models, this study explores the mechanism by which TBLT affects students' behavioral, emotional, cognitive, and motivational engagement. It designs multi-dimensional questionnaires and classroom observation scales, selects samples from high schools of different levels to investigate the current status of learning engagement, analyzes elements such as TBLT task design and implementation processes, constructs theoretical models, and verifies them through experimental methods. By comparing the effects of traditional teaching and TBLT, combined with interviews to explore influencing factors, this study can enrich theoretical discussions in this field, provide optimization strategies for teachers, and contribute to improving teaching quality and implementing the goal of cultivating core competencies.
subject: Articles
  topic: section
subject: Task-Based Language Teaching
  topic: keywords
subject: senior high school students
  topic: keywords
subject: English learning engagement
  topic: keywords
subject: learning motivation
  topic: keywords
subject: classroom participation
  topic: keywords
creator: Yujie Zhang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Human-Centered Design Strategies for Prosthetics Based on User Needs
type: item
description: This study systematically develops a comprehensive framework for human-centered prosthetic design, directly responding to the evolving needs of domestic prosthesis users. Integrating theoretical modeling with empirical investigation, the research identifies core design determinants aligned with user expectations. Employing a mixed-method approach, including large-scale surveys and deep interviews, the study explores Chinese prosthetic users’ functional, emotional, and social integration needs. Findings reveal a notable gap between current products and user aspirations, especially in biomechanical adaptability, aesthetic customization, intelligent interaction, and seamless daily integration. A novel ‘cultural context–social integration’ design paradigm is proposed, transcending purely technical models. These interdisciplinary insights support progress in rehabilitation engineering, assistive technology, and inclusive product policy. The system establishes a comprehensive framework for human-centered prosthetic design, directly addressing the evolving needs of domestic prosthetic users. Through integrating theoretical modeling with empirical research, it identifies core design elements that align with user expectations.
subject: Articles
  topic: section
subject: Prosthetic Design
  topic: keywords
subject: Human-Centered Design
  topic: keywords
subject: Biomechanical Adaptability
  topic: keywords
subject: User Experience
  topic: keywords
subject: Intelligent Prosthesis
  topic: keywords
subject: Rehabilitation Engineering
  topic: keywords
subject: Assistive Technology
  topic: keywords
creator: Maosen Guo
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Based on the Cooperation between Netflix and Marvel: An Economic Analysis of Film and Television Algorithmic Recommendation on User Stickiness
type: item
description: In the context of the Internet era, the massive amount of information makes network users face the dilemma of ‘choice overload’, and how to optimise the algorithmic recommendation mechanism to push information accurately has become a new challenge for enterprises. This paper focuses on the characteristics of the film and television industry, taking the cooperation between Netflix and Marvel as the research basis, and analyzes how film and television platforms represented by Netflix enhance user stickiness and competitiveness through algorithmic recommendation mechanisms from an economic perspective. The research aims to explore the impact of algorithmic recommendations on user behavior and satisfaction in the film and television industry. By examining the strategies employed by Netflix, this paper seeks to understand how platforms leverage data analytics and machine learning algorithms to personalise content recommendations. Furthermore, it delves into the economic implications of these recommendation mechanisms, particularly in terms of consumer surplus, information asymmetry, and attention economy. The analysis will provide insights into the effectiveness of algorithmic recommendations in fostering user loyalty and enhancing the overall competitiveness of film and television platforms in the digital age.
subject: Articles
  topic: section
subject: algorithmic recommendation mechanism
  topic: keywords
subject: personalised recommendation
  topic: keywords
subject: attention
  topic: keywords
subject: attention economy
  topic: keywords
subject: Netflix
  topic: keywords
creator: Shanghan Gao
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Japanese Subcultural Violent Aesthetics and the Reconfiguration and Redefinition of Female Characters--Taking O-Ren Ishii from "Kill Bill" as an Example
type: item
description: In recent years, the violent aesthetic images in Japanese subculture have continued to attract attention in global popular culture, but the cross-cultural reconfiguration mechanism of female characters in this context still lacks systematic exploration. This article takes O-Ren Ishii from the movie "Kill Bill" as the core case. From three dimensions, cultural symbol collage, construction of violent aesthetics, and translation of gender politics, it analyzes how it presents a violent visual image in the form of a "cultural hybrid body". The research reveals that the character portrayal of O-Ren Ishii not only integrates symbols such as bushido, gang rituals, and mechanical bodies but also breaks the traditional passive setting of female characters through a calm and authoritative attitude of seeking revenge, demonstrating a new form of gender agency. Meanwhile, its mixed-race identity and the combination of cross-cultural symbols reveal the re-encoding logic of Hollywood in the context of global cultural dissemination, regarding the encoding of foreign cultures. Based on these, this article proposes strategies such as promoting the visualization of local culture, diversifying characters, and narrating marginalized identities, to achieve effective dissemination and re-creation of culture in the global context.
subject: Articles
  topic: section
subject: Japanese subculture
  topic: keywords
subject: violence aesthetics
  topic: keywords
subject: cross-cultural communication
  topic: keywords
subject: reconstruction of female characters
  topic: keywords
subject: O-Ren Ishii
  topic: keywords
creator: Yutong Du
creator: Yangxi Liao
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Research on the Influencing Factors of Young Users' Participation Intention in Lightweight Interactive Advertisements on Douyin
type: item
description: As the commercialization process of short video platforms accelerates, lightweight interactive advertising (using vertical short videos as the carrier, including low-level interactions such as “comment to win a prize”) has become the mainstream advertising form. Most researchers have explored the influence of participation intention based on the individual characteristics of users or advertisements themselves, but there is still a gap in targeted research on youth groups. Therefore, this study focuses on Douyin users aged 18-25 years old and adopts a questionnaire survey method. The questionnaire focuses on the three core variables of reward value, interaction cost, and social attributes, setting scale items to collect data. Through descriptive statistics and correlation analysis, this study explores the factors affecting the willingness of young people to participate in lightweight interactive advertising. The study found that reward value is the core driving force of decision-making, there is a dynamic relationship between interaction cost and willingness to participate, and social attribute induction can effectively enhance participation motivation. The research clarifies the influencing paths on the participation intention of young Douyin users and provides a theoretical basis for optimizing interactive advertising design.
subject: Articles
  topic: section
subject: Interactive advertising
  topic: keywords
subject: participation intention
  topic: keywords
subject: advertising effectiveness
  topic: keywords
creator: Xiangyang Huang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Research on Influencing Factors of Purchase Decisions of Working-Class Consumer Groups in New First-Tier Cities in Live Streaming E-commerce for Mukbang
type: item
description: With the development of the Internet and short-video platforms, mukbang for product sales has emerged as a new form of e-commerce marketing. This study focuses on the working population in new first - tier cities, and hypothesizes that the five dimensions—anchor image, anchor personality, live broadcast room style, product display method, and user psychological drive, as well as their subordinate sub - dimensions, may influence the purchase decisions of working consumers in new first-tier cities in mukbang live streaming commerce. This study conducts descriptive statistical analysis and correlation analysis on questionnaire data through a survey, and concludes that all five dimensions influence the purchase decisions of the research group in live streaming e-commerce for mukbang, yet with varying degrees of impact. This study analyzes the consumption behaviors and characteristics of office workers in new first-tier cities in live streaming e-commerce for mukbang. This study helps consumers correctly understand their consumption behaviors and develop rational consumption concepts. Meanwhile, it assists enterprises in optimizing product services and refining marketing strategies.
subject: Articles
  topic: section
subject: Live streaming e-commerce for mukbang
  topic: keywords
subject: working-class consumer groups in new first-tier cities
  topic: keywords
subject: purchase decision
  topic: keywords
subject: influencing factors
  topic: keywords
creator: Yingjie Wang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

How does the lack of control trigger negative behavioral feedback from consumers? ——A study on the negative emotions caused by the lack of control based on the SOR framework
type: item
description: As AI-powered service agents become increasingly embedded in customer service operations, understanding how these systems shape consumer experiences is critical. This study investigates the psychological pathway through which perceived control deficits in AI service interactions trigger consumer emotional responses. Drawing on the extended S–O–R framework, we conceptualize perceived control loss as the key stimulus (S) that activates attribution processes (O), leading to negative emotions (R) such as frustration, anger, or helplessness. A thorough literature review reveals that prior studies have largely overlooked how perceived control functions as a cognitive stimulus that intensifies consumer blame assignment and emotional reactions in automated service contexts. By clarifying this process, our research advances theoretical insights into AI–consumer interactions and offers a practical roadmap for managing emotional risks in automated service environments. The proposed model also highlights how consumers’ attribution of service failures—whether to the AI agent, system design, or brand—can shape the intensity and direction of their emotional responses. This study thereby enriches the understanding of consumer cognition–emotion pathways in AI services and provides guidance for balancing automation efficiency with user experience.
subject: Articles
  topic: section
subject: AI service agents
  topic: keywords
subject: perceived control
  topic: keywords
subject: attribution
  topic: keywords
subject: consumer emotion
  topic: keywords
subject: S–O–R framework
  topic: keywords
creator: Ziyi Yu
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

A Study on the Variability of Content Creator Vitality on Social Media Platforms — A Case Study of “Zhou Daye Doesn’t Accept Aging” and “Chushi and Sanjiu
type: item
description: In the increasingly competitive landscape of short video platforms, content creators often face the dilemma of “going viral is easy, staying relevant is hard.” This reflects the inherent instability between platform traffic allocation mechanisms and users’ limited attention resources. This study focuses on two representative Douyin accounts, Zhou Daye Doesn’t Accept Aging and Chushi and Sanjiu, aiming to analyze the differences in their “creator vitality.” Using comment likes as the primary data source, the research applies methods such as high-frequency word analysis, sentiment polarity recognition, thematic concentration measurement, interaction intensity evaluation, and linguistic uniqueness modeling. Based on these, a quantitative framework for assessing creator vitality is constructed. Findings show that Zhou Daye Doesn’t Accept Aging fosters a comment section with more positive sentiment, clearer thematic focus, stronger engagement, and more creative language use. In contrast, Chushi and Sanjiu display signs of emotional detachment, topic diffusion, weak interaction, and formulaic expression. These results suggest that a creator’s vitality depends not only on the content itself but also on the depth of emotional investment and linguistic interaction from their audience. In conclusion, this study recommends the development of a “comment section health early-warning model” to help creators detect potential signs of decline and extend their active presence on the platform.
subject: Articles
  topic: section
subject: Short-form video
  topic: keywords
subject: comment section analysis
  topic: keywords
subject: audience engagement
  topic: keywords
subject: sentiment polarity
  topic: keywords
subject: creator vitality
  topic: keywords
creator: Ningxuan Wang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-10-24
publication date: 2025-10-24

Disney's Global Adaptation of Classic Fairy Tales from a Semantic Perspective--The Concept of "Beauty" in Snow White
type: item
description: As a classic representative of world fairy tale literature, the semantic study of Grimm's Fairy Tales has always been one of the important topics in the field of fairy tale research. As one of the most frequent classic characterizations in fairy tales, the semantic complexity of the concept of "beauty" in the text is usually overlooked. This study tries to analyze the Grimm's fairy tale Snow White and the Disney adaptation film Snow White and the Seven Dwarfs as the main textual sample of this study. Disney diminished the historical and original cultural elements. Instead, it amplified visual images and commercial value to enhance its intellectual property's spread, acceptance, and influence. This study takes a semantic perspective, uses sense analysis and semantic field theory to deconstruct the multilayered meanings of the word "beauty". Discovering what connotations Disney's adaptations of characters changed and how Disney achieves its global commercial goals and cultural globalization.
subject: Articles
  topic: section
subject: Sense analysis
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subject: semantic field
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subject: Grimm's Fairy Tales
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subject: Disney Fairy Tales
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subject: Snow White
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creator: Menghan Huang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Between Structure and Action: Sub-Imperial Subjectivity and the Silenced Other in The Human Chair
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description: This paper, based on Edogawa Rampo's novel "The Human Chair", combined with the postcolonial theory and Foucault's disciplined society theory, discusses how the literary style of "ero Guro nansensu" participates in the construction of the ideology of the Japanese sub-imperial position. This paper points out that previous studies on this type of literature mostly focused on consumerism and body politics, ignoring its deep functions in the viewing mechanism and the construction of imperial power. Through the close reading of the text, the paper divides the main characters of the novel into protagonist A and protagonist B. It analyzes them as a symbolic structural subject and action subject, revealing that the state is not a single actor, but completes the maintenance of the ruling logic through the coordination between structure and action. The three key plot turns in the article -- the motivation of B turning into a chair, the rejection of foreign bodies, and the fictionalization of the letter -- are interpreted as metaphors for the construction of national legitimacy, anxiety and repair. Finally, the paper suggests that "The Human Chair" not only reveals the mechanism of cultural imitation and exclusion under Japan's sub-imperial position, It also demonstrates how the modern state achieves the structural exclusion of the other.
subject: Articles
  topic: section
subject: Ero Guro Nansensu
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subject: postcolonialism
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subject: Edogawa Rampo
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subject: Japanese modernity
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creator: Hefan Yuan
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

How does negative appearance perception amongst high school students in East China contribute to their social avoidance issue
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description: This study investigated the influence of negative appearance perception on the social avoidance behavior of high school students in East China, and focused on the mediating role of self-esteem. Through a mixed method combining quantitative investigation (N=100) and qualitative interviews (N=5), the research shows that the higher the level of negative appearance perception among teenagers, the stronger the tendency of social avoidance and the lower the level of self-esteem. The gender differences are obvious. Compared with men, female students report significantly higher levels of appearance-related anxiety and social avoidance. Through Pearson correlation analysis and mediation model analysis, it was found that self-esteem plays a partial mediating role between negative appearance perception and social avoidance, accounting for 15.6% of the variance. The research results highlight the significance of interventions that promote positive body image and self-acceptance. Although this study provides valuable insights, its regional focus and gender imbalance in the sampling indicate the approach for future research on a more diverse population.
subject: Articles
  topic: section
subject: negative appearance perception
  topic: keywords
subject: social avoidance
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subject: self-esteem
  topic: keywords
subject: High school
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creator: Yueran Xu
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Population - Negative - Growth Era: How Media Can Serve As An "Amplifier" for Public Policies
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description: With the total population of China experiencing a negative growth for the first time in 2022, as many as 61 countries and regions worldwide are facing the dilemma of population contraction, along with problems such as intensified aging, which pose a severe challenge to economic and social development. Against this background, the role of media as an "amplifier" for public policies is of vital importance. Through precise dissemination, the media can transform complex policies into popular expressions, such as interpreting the key points of policies on fertility issues and the delayed - retirement policy in a visual form. By means of public opinion guidance, the media can respond to the public's concerns about policy implementation and build a bridge between policy - makers and the public to promote the two - way adaptation between policies and public needs. In the existing media environment, both newspapers and Internet videos have proved that the media can, through innovative communication means and enhanced policy interpretation, bring society together in the population - negative - growth era and provide strong support for the effective implementation of policies.
subject: Articles
  topic: section
subject: Population negative growth
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subject: Media
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subject: Public policies
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subject: Amplifier
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subject: Precise dissemination
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creator: Ziyan Liang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Beauty Marketing Strategy under New Media —— Taking Tiktok Platform as an Example
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description: The rapid advancement of Internet technology and the rise of new media have significantly transformed marketing strategies in the beauty industry. This study explores how beauty brands can develop and implement effective marketing strategies in the new media environment, using the STP (Market segmentation, Target Market Selection, Market positioning) strategy. Focusing on TikTok as a primary case study, this research examines the platform's unique capabilities for beauty marketing, including its algorithm-driven content distribution, highly engaged user base, and innovative features like augmented reality filters. Through a comprehensive analysis of successful beauty campaigns on TikTok, combined with consumer behavior theories and digital marketing frameworks, this paper aims to provide actionable recommendations for beauty brands to enhance their market share and brand influence in the increasingly competitive digital landscape. The findings suggest that an integrated approach combining data-driven segmentation, authentic influencer partnerships, and platform-specific content creation yields optimal results for beauty brands in the new media era.
subject: Articles
  topic: section
subject: Social media
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subject: beauty industry
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subject: new media marketing
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subject: consumer behavior
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subject: Tiktok
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creator: Yuxin Tian
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

The Impact of Brand Collaboration on Consumer Purchasing Behavior: A Case Study Based on 20 Consumers
type: item
description: This study systematically explores the influence mechanism of brand partnerships on consumer purchasing behavior through a case study of 20 consumers, combined with literature review and theoretical model construction. The study found that brand collaboration significantly influences the consumer decision-making process through three core pathways: enhancing brand awareness, evoking emotional resonance, and strengthening social identity. For example, in a brand collaboration event, 75 percent of the surveyed consumers said they had increased their awareness of the brand through the collaboration. The study developed a theoretical model of how brand partnerships affect purchasing behavior and proposed management application paths such as dynamic fit assessment and community viral mechanisms. The study provides a theoretical basis and empirical support for the optimization of brand cross-border marketing strategies, and reveals the consumption logic of the commercial flow of cultural symbols in the digital age.
subject: Articles
  topic: section
subject: Brand partnerships
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subject: Consumer purchasing behavior
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subject: Case studies
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subject: Brand awareness
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subject: Emotional resonance
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subject: Social identity
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creator: Jiayi Guo
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

How will further economic development affect the living environment of the Beixiazhu Rural Resettlement Community
type: item
description: This study examines the Beixiazhu Resettlement Community in Yiwu, China, as a case study to explore the impact of economic development on the living environment of rural resettlement communities. The research reveals that Beixiazhu has developed a "commercial-residential integration" model driven by e-commerce industries. While this model has boosted residents' income and attracted a younger workforce, it has also led to environmental challenges, including insufficient green spaces, traffic congestion, encroachment on public areas, inefficient logistics services, rising rents that displace low-income groups, and ecological degradation. Questionnaire surveys and ANOVA tests confirm that residents across different age and gender groups share similar perceptions of these impacts. The study concludes that balancing industrial development with living environment quality is essential for the community's sustainable development.
subject: Articles
  topic: section
subject: Rural Ressettlement Community
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subject: Economy
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subject: Living Environment
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subject: E-commerce
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creator: Yueyuan Weng
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Legal analysis and countermeasures against transnational telecom fraud under LMC cooperation
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description: This article, using the Lancang-Mekong Cooperation Platform (LMC) as a platform and grounded in the theory of political, legal, and technical multi-dimensional joint governance, employs case analysis to dissect and analyze the spatial diffusion characteristics of transnational telecommunications fraud crimes in the Lancang-Mekong region, the bottlenecks in legal regulatory mechanisms, and the degradation of multilateral coordination performance in legal regulation. It proposes that the Regional Comprehensive Economic Partnership (RCEP)[1]The proposal for reconstructing the crime governance model based on the legal paradigm, through the analysis of cross-border telecom fraud cases (including data from 2018 to 2025), cross-textual comparison of treaty texts, and the 2025 UN/World Bank assessment of economic losses related to crime, reveals that the Lancang-Mekong countries experience overlapping judicial jurisdictions (Jurisdictional Overlap Index: 0.67), with an average delay of 187 days in the cross-border retrieval of electronic data, and asymmetric allocation of cross-border law enforcement resources (Technical Assistance Level Difference: 83%). Through the ASEAN Security Academys simulation experiment on collaborative crime governance, a joint solution has been developed, including a legal coordination module (draft text of the Lancang-Mekong Anti-Telecom Fraud Agreement), a technology integration module (blockchain-based cross-border evidence collection technology for telecom fraud), and a value balance module (evaluation model for the revenue chain in telecom fraud cases). This solution addresses the issues faced by the governance of transnational telecom fraud in the Lancang-Mekong region, reducing the average response time for cross-border law enforcement by 41% and the time required for criminal regeneration by 29% compared to the initial values.
subject: Articles
  topic: section
subject: Lancang-Mekong Cooperation
  topic: keywords
subject: transnational telecom fraud
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subject: blockchain forensics
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subject: joint law enforcement (such as "Seagull Operation")
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subject: RCEP agreement
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creator: Yiqi Zhang
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Social media use increases the risk of stigmatization for women
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description: In the context of deep social media penetration, this study focuses on female users aged 18-45 in China. Through 281 valid questionnaires and qualitative analysis, it reveals the stigmatization risks they face. The research finds that over 60% of women experience occupational devaluation, nearly 80% face appearance humiliation, and more than half have undergone moral judgment. Traditional gender stereotypes are amplified through platform dissemination and algorithm mechanisms, exacerbating group polarization and the "spiral of silence," while the platform's "traffic-first" logic tolerates controversial content. Stigmatization leads to self-censorship, social withdrawal, reduced social trust, and intensified gender opposition among women. To address this, a collaborative solution is proposed: technical governance (optimizing AI recognition, establishing a credit system), legal improvement (clarifying responsibilities, specialized legislation), and social education (promoting equality awareness, encouraging female mutual support). This aims to build an inclusive digital ecosystem and promote gender equality.
subject: Articles
  topic: section
subject: social media
  topic: keywords
subject: female users
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subject: stigma
  topic: keywords
subject: gender discrimination
  topic: keywords
creator: Xiulin Li
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Is there a relationship between parenting style and the formation of adolescent personality traits? Take Chinese high school students as an example.
type: item
description: A total of 130 Chinese high school students participated in the study. A comprehensive set of analytical methods was employed to investigate the association between parental rearing styles and adolescent personality traits. These methods included a questionnaire survey, a normality test, correlation analysis, and linear regression analysis. The assessment of participants' personalities was conducted utilising the Big-Five and EMBU scales. The EMBU scale was utilised to ascertain the participants' parenting styles. The study concluded that there was a significant correlation between the two, and that affective warmth parenting is conducive to the cultivation of positive personality traits. In contrast, the act of rejecting parents engenders a contrary response. The correlation between the two is subject to significant variation due to gender differences. The present study sought to ascertain the correlation between the personality characteristics of female adolescents and their parenting style. The results of the study indicated a stronger correlation between the two variables than was hypothesised. The amount of time parents spend with their children has also been demonstrated to have a significant impact. A robust correlation between these factors has been demonstrated, with increased parental engagement with their children being a key predictor of enhanced outcomes. Despite the study's limitations, including a modest sample size susceptible to subjective influences and an inability to ascertain causality, it addresses a significant research gap concerning Chinese adolescents. Further studies are required to promote the healthy development of adolescent personality.
subject: Articles
  topic: section
subject: Parenting style Adolescent personality traits Relevance Gender difference Parental time EMBU Big-Five
  topic: keywords
creator: Yuchang Guan
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Under the Current Global ESG Landscape: How to Improve China's ESG Information Disclosure System and Policy Recommendations
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description: this study explores the current development status of ESG concepts globally and in China, analyzes the current situation and differences of ESG information disclosure at home and abroad, and points out the challenges faced by ESG information disclosure in China, such as the lack of mandatory disclosure requirements and inconsistent disclosure standards. The article puts forward policy suggestions for improving the ESG information disclosure system in China, including incorporating ESG concepts into laws and regulations such as the Company Law, improving information disclosure requirements in specific fields such as environmental protection and labor law, emphasizing that large enterprises should play a leading role in promoting the in-depth practice and promotion of ESG concepts in China, and building an ESG ecosystem that conforms to international trends and has Chinese characteristics to promote the sustainable development of enterprises and the improvement of overall social welfare.
subject: Articles
  topic: section
subject: ESG concept
  topic: keywords
subject: Information disclosure
  topic: keywords
subject: Policy suggestions
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subject: Sustainable development
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subject: Corporate governance
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creator: Xinyan Xu
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26

Research on Alleviating College Students' Oral English Anxiety Based on Production-Oriented Approach (POA)
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description: This study employed a quasi-experimental design to systematically compare the effects of the Production-Oriented Approach (POA) versus traditional teaching methods on enhancing English speaking confidence and alleviating speaking anxiety among university students. One hundred non-English major undergraduates were randomly assigned to a control group (traditional teaching, n=50) and an experimental group (POA teaching, n=50). Using a pre-test/post-test design and speaking confidence scale data, the study employed independent samples t-tests, paired samples t-tests, and multi-dimensional statistical analysis to investigate the intervention effects. The results showed:1. Pre-intervention speaking confidence levels showed no significant difference between the groups (p > .05), confirming comparability. 2.Post-intervention, the POA group's speaking confidence mean score (81.52) was significantly higher than the traditional group's (67.92), with a highly significant difference (p < .001). 3. Both groups showed significant confidence gains from pre-test to post-test (p < .001), but the POA group's improvement (17.16 points) was significantly greater than the traditional group's (2.74 points). 4. Difference score analysis further validated the significantly greater improvement in the POA group (p < .001). The findings indicate that the POA teaching model, through its core mechanism of "output-driven, input-enabled" learning, effectively enhances learners' oral expression confidence and demonstrates significant advantages in alleviating speaking anxiety. This research provides empirical evidence for reforming English oral instruction, recommending the adoption of POA to improve pedagogical effectiveness.
subject: Articles
  topic: section
subject: Production-Oriented Approach (POA)
  topic: keywords
subject: English Speaking
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subject: Anxiety
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subject: College Students
  topic: keywords
creator: Xinmeng Pan
rights: Copyright (c) 2025 Interdisciplinary Humanities and Communication Studies
date: 2025-08-26
publication date: 2025-08-26