The influence of anchor burnout mood on consumers’ consumption psychology and behavior

Abstract

This study investigated the effects of anchor burnout on consumer consumption psychology and behavior. Through the questionnaire survey, we found that anchor burnout had a significant impact on consumers’ purchase intention, purchase amount, satisfaction and loyalty. The experimental results show that the more serious the anchor burnout mood, the lower the purchase intention and purchase quantity of consumers and the lower the satisfaction and loyalty. These findings contribute to understanding the impact of anchor emotions on consumer behavior and provide useful reference for relevant businesses and researchers. The results of this study have certain guiding significance for understanding the influence of anchor emotions on consumer behavior and formulating corresponding marketing strategies.