An investigation of the marketing strategies of short video

Abstract

Short videos are a form of Internet content dissemination. Generally, it is a video that lasts less than 5 minutes on the Internet media. In recent years, the short video industry has become highly competitive, and its scale has increased. Its influence has gradually affected all walks of life. After the short video went viral, the platforms needed better methods to maintain popularity and expand user groups. So, the superior marking strategy is particularly noteworthy. This paper studies the everyday problems of current short videos from the content, user experience, and operation levels. Then, the corresponding suggestions for these problems are discussed.