TikTok and Instagram - which company can better use ai to build better brand awareness and notoriety

Abstract

With the progress of scientific and technological advancement and the process of labor shortage in some areas, the application of artificial intelligence continues to expand, and low-cost labor such as assembly line workers is being replaced. In this case, social media affordance theory can help the reader better understand the article. Under the trend of artificial intelligence applications, major social media are also trying to increase brand popularity through AI to obtain more benefits. At present, scholars have made a lot of discussions on issues such as AI promoting marketing and content dissemination in social media. However, social media needs to further discuss to improve the brand promotion of the platform itself through ai. The Time theory Is uesd to explain it. This article aims to understand AI’s ability and influence to create content, interact with the audience, and target the audiences. Based on the results of questionnaires and data analysis, this article tries to explore the methods and significance of social media using ai to enhance platform visibility.