A Study on the Impact of Social Media on K-pop Fans’ Behavior and Emotions: A Case Study of Chinese Fans

Abstract

This research paper examines the impact of social media on K-pop fan behavior and emotions, using Chinese fans as a case study. The article begins with a review of related literature on fan behavior, the role of social media in shaping K-pop, and the impact of fan groups and emotions. It is found that social media provides a platform for fans to communicate, share and participate, which enhances their sense of identity and collective action. However, it may also lead to negative emotions, such as anxiety and stress. The study pays special attention to the issue of fan group dynamics and long-term psychological effects in the social media environment, and concludes that this area needs to be further explored. Overall, this study provides valuable perspectives and insights for understanding K-pop fan culture in the social media era.