The Impact on the Spread of ACGN Culture Caused by Social Media

Abstract

Social media has played a crucial role in the global spread and transformation of ACGN (Anime, Comic, Game, Novel) culture, significantly affecting how fans interact with content and with each other. This paper takes ACGN as an example to analyze the impact of social media platforms on the development of niche cultures. Platforms like Bilibili, and Douyin in China, and global platforms such as X (formerly Twitter), have provided spaces for ACGN enthusiasts to discuss, share, and create content. These platforms have not only facilitated the exchange of ideas but also fostered communities that bridge geographical and cultural boundaries. In conclusion, social media has revolutionized the way ACGN culture spreads and evolves. By providing platforms for real-time interaction and cross-border collaboration, it has allowed ACGN fandom to flourish in a globalized digital space, while also creating new forms of digital communication and fan engagement. Therefore, the development of niche cultures should focus on seizing the opportunities of the times and fully utilizing the widespread nature of social media platforms to achieve effective development.