Comparison Between Film Visual Dissemination and Textual Dissemination

Abstract

Film is the final result of art. Cinematographic has the most significant direction which letting art enter people’s vision. Nowadays, it has a high-speed development about internet, science and technology. Then, the publicity of film also become diversified gradually so that people can see some film publicity for example movie trailer in different place. Therefore, the starting point of this research is visual dissemination and textual dissemination. Comparing visual spread and textual spread, the direction is discovering their dissemination effect and audiences’ different requirements. According to the data of collection, it can be found the development of visual dissemination which is the fastest development path and audiences have high enthusiasm of interaction so that film publicity can popularize fast. At the same time, it also can be found some situations which are homogeneity of video and spoiler style promotion. What’s more, it can be known that textual dissemination has existed for a long time and textual dissemination has mature means, multiple information. But sometimes audiences have a requirement which they want to get visual information. Film publicity will get targeted development through this research.