social media, gender binary, gender symbols, fashion industry
Abstract
With the rise of social media platforms, the traditional symbols of gender binary have been frequently challenged and subverted in the daily fashion choices of the Post 00s, with the emergence of a new trend of diversified gender expression and genderless fashion. This change not only reflects the gradual deconstruction of gender concepts, but also prompts more people to accept gender fluidity and express diverse gender identities through clothing through the dissemination of opinion leaders such as KOLs and KOCs. Based on collecting the history of the formation and evolution of gender symbols in clothing and collecting existing related research literature and analyzing it, this paper investigates how social media shapes the perception of gender symbols in clothing of Post-00s and the impact it has. It is found that the gender perception of the Post-90s is undergoing a profound change, and in the future, their gender expression will be more free and flexible, which will promote the development of the fashion industry and have a far-reaching impact on the gender culture of the society.
