The international dissemination of Chinese cultural products, driven by the wave of globalisation, has become a key indicator of cultural soft power. Wukong, an exemplary figure within the Chinese gaming industry, has garnered considerable interest from international markets. However, the dissemination process has been beset with numerous challenges, including cultural differences, limitations in language translation, difficulties in adapting technical platforms, deficiencies in game graphics and gameplay, and higher prices. The objective of this paper is to examine the specific manifestations of these obstacles in depth and to propose corresponding solution strategies with a view to enhancing the game’s international appeal and market competitiveness. By enhancing cultural adaptability, upgrading translation quality, expanding technological coverage, improving gameplay experience, and formulating reasonable pricing strategies, we aim to provide valuable insights for the international dissemination of Chinese cultural products, thereby further promoting the exchange and prosperity of Chinese culture on a global scale.
