A Discussion on the Impact of the Development in Interactive Social Media on the Innovative Development of Media and Entertainment---Taking Vertical Marathon as an Example

Abstract

In recent years, vertical marathons and other events have received widespread attention through the power of interactive social media. These platforms have played a crucial role in increasing the visibility and popularity of such activities, both online and offline. However, the traditional entertainment industry still faces challenges in fully utilizing interactive social media to drive economic benefits and innovation. This article aims to explore how interactive social media can stimulate innovative development in the traditional entertainment industry by analyzing the economic benefits brought by vertical marathons. For vertical marathons, social media significantly promotes online brand communication, advertising revenue, and e-commerce sales. Therefore, due to the increase in activity awareness and participation driven by social media promotion, ticket sales, brand sponsorship, and the local economy have also gained substantial benefits. Based on these findings, entertainment companies should maximize the use of interactive social media platforms by integrating online and offline activities. This method can help them achieve higher economic returns, stimulate innovation in content creation, and promote the commercialization of entertainment products. By embracing the potential of interactive social media, traditional entertainment can thrive in the rapidly evolving digital environment.