Korean group comeback, event planning, marketing strategies
Abstract
Based on the review and analysis of the existing research, this paper deeply discusses the influence of event planning on fan attraction during the return of idol groups, taking ENHYPEN as a case to elaborate. By combing the theoretical framework, the correlation between event planning and fan interaction is clarified, and its important role in enhancing fan stickiness and enhancing group image is revealed. It finds that innovation and participation of event planning are the key factors affecting fan attraction, and the use of social media platforms has become a powerful tool to amplify this effect. This paper further analyzes ENHYPEN’s activity strategies in the regression period, including online live broadcast, fan meeting and interactive content creation, etc. These strategies not only enhance the emotional connection of fans, but also effectively enhance the market influence of the group. Through the data analysis of fan feedback and participation, this paper verifies the significant enhancement effect of event planning on fan attraction, and points out the direction of future research, that is, how to achieve sustainable development of event planning while maintaining creativity and individuation, to continuously attract and maintain fans. In short, this paper systematically demonstrates the positive impact of event planning on fan attraction during the return of idol groups through a combination of theory and demonstration and provides valuable reference and inspiration for the industry.
