Gender stereotype, selective exposure, cyber violence, social media
Abstract
The following research targets examining female stereotypes on the internet in the context of the Pink Hair Incident, where Zheng, a young Chinese girl, faced severe internet violence and criticism by posting dyed pink hair with her grandfather. The study delves into the underlying triggers: cultural and social factors. At the same time, the negative reactions of netizens and their linkage with gender stereotypes are analyzed. By collecting real-world evidence, such as comments and posts from Chinese social media platforms, a qualitative analysis was conducted. During the study, the researchers analyzed the events in detail in a timeline. Along with the qualitative analysis, an in-depth analysis was made on the girl’s appearance and educational background responses, the correlation between appearance and social gender expectations, and the change in public opinion. The findings suggest during the initial stage, Zheng’s unconventional hair color and academic achievement fueled cyber-bullying. With time, people began to reflect and form different opinions and voices on the event. The study concluded that such stereotypes greatly limit women’s opportunities and courage to express themselves. The Pink Hair Incident highlights the stereotypes that still exist in Chinese society and the need to be inclusive and supportive.
