With the continuous development of film art, the image of female characters in film works has also undergone many stages of change. This study aims to explore in depth the issues surrounding the representation of women in front of the camera and the balance of gender representations in television drama. By analyzing a large number of film and television works, the study finds that the construction of female images in film has undergone a complex historical evolution. In early films, women were often portrayed as traditional and subservient to male-dominated society. Over time, however, they have gradually become more diverse, independent, and intelligent. However, gender inequality still exists in the film and television industry, and the objectification of women’s roles in films and the male gaze is still prominent. The image of women is also facing new challenges under the influence of commercialization, and the commercial representation of their consciousness has had a certain impact on the portrayal of women’s image.