Gender temperament, feminism, discourse construction
Abstract
In modern society, with the rapid development of Internet technology and the rise of various new media platforms, a phenomenon known as ‘Internet Stepford Wives’ has gradually become a hot topic of discussion. This phenomenon usually refers to a group of women who attract a large number of fans and attention by displaying their beauty, family life, and traditional gender roles through the Internet platform. This paper aims to analyse the causes of the phenomenon of ‘Internet Stepford Wives’ and explore the sociological factors behind it. The paper analyses in detail the role of traditional gender roles and cultural norms in the phenomenon of ‘Internet Stepford Wives’, and reveals the influence of the media in spreading gender stereotypes and reinforcing traditional images of women. The paper argues that the phenomenon of ‘Internet Stepford Wives’ is not only a product of the fusion of traditional gender roles and modern media but also a result of the interaction between the Internet economy and cultural consumption. Through this study, a call is made to society to interpret the phenomenon of ‘Internet Stepford Wives’ more comprehensively and rationally and to promote gender equality and the realization of women’s self-worth. This study not only has theoretical significance but also provides a reference for gender equality issues in reality.
