Streaming media service, Transition, Consumer behavior, Future development
Abstract
The increasing prevalence of movies and television series on streaming media platforms has led to a significant shift in viewer preferences, with a growing number of audiences opting to engage with their favorite content through these digital channels. Also, the content libraries available on streaming platforms have expanded substantially, offering a diverse array of options that cater to varying tastes and interests. Therefore, streaming services are playing an increasingly important role in the market, reshaping the way movies and TV are played online and in traditional theaters. This paper will analyze the benefits and characteristics of the development of streaming media platforms while studying the impact and promotion of streaming media platforms on the transformation of film and television projection, the impact of streaming media on audience viewing behavior, and the future development direction of streaming media platforms. And provide some feasible suggestions, including changing subscription models, innovating content libraries, upgrading platform technology and implementing policies for the future development of streaming media services.
