Luxury Brand Analysis
DOI:
https://doi.org/10.61173/thvxg992Keywords:
Luxury Brand, fashion brand, craftsmen, Louis VuittonAbstract
The fashion industry has gained its prevalent position as one of the most luxurious industries in the world. With trends
taking over, the question remains: which company or brand has maintained its capability to brag about the luxury
provision? The world is taking a different shape, with fashion brands taking over the industry and extending their reach
to other products in the market. With the evaluation of Louis Vuitton literature, the information project that the company
took charge of the market in the 18th century and catapulted itself to still dominate in the 21st century.