Why Hermès is the Top Luxury Brand
DOI:
https://doi.org/10.61173/3f08j023Keywords:
luxury, art, culture, marketing strategiesAbstract
Nowadays, Hermes has gained a high reputation in the world. This article examines why Hermes can become
successful. Hermes’ history, marketing strategies, and the relationship between the products and art are analyzed in this
article. It proves that a luxury brand must have appropriate marketing strategies and create durable products with some
cultural and artistic features.