How does a firm‘s advertising expenditure depend on the inherent asymmetry in product quality?

Authors

  • Hao Ling Author
  • Aibo Fang Author

DOI:

https://doi.org/10.61173/f20mtj85

Keywords:

Oligopoly, Maximize benefit, Advertising expenditure

Abstract

The paper mainly wants to explore and explain the proportion of money and time spent by the two companies in the oligopoly on marketing, promoting their products, and advertising. To make one side benefit and worsen the other side. This work hopes to use formulas and calculations to deduce how much a company will spend on publicity and advertising to maximize its interests in oligopolistic competition.

Downloads

Published

2024-02-19

Issue

Section

Articles