Behavioral economics
DOI:
https://doi.org/10.61173/ngh7fq54Keywords:
behavioral economics, decision-making, rationality, bounded rationality, biases, risk preferences1 what is mental accounting?Abstract
Behavioral economics has emerged as a prominent field within economics, providing valuable insights into the
decision-making processes of individuals and the implications of their behavior on economic outcomes. This paper
aims to present a comprehensive summary of key theories and concepts in behavioral economics, shedding light on the
fundamental principles that underlie human decision-making.