Analysis of Marketing Strategy Optimization of Textile Enterprises

Abstract

This paper focuses on the optimization of marketing strategies of traditional textile enterprises, aiming to provide practical marketing strategy improvement solutions for textile enterprises through in-depth research on the current situation and development trend of the market. In terms of research background, the current textile industry is facing many challenges such as weak market demand, rising costs, and intensified international competition. The research theme revolves around how to optimize the marketing strategy of textile enterprises to enhance their competitiveness and market adaptability. In terms of research methods, literature review and case analysis are comprehensively used. The results show that textile enterprises need to formulate comprehensive marketing strategies from product innovation, channel expansion, brand building, price strategy and customer relationship management. For example, textile enterprises have successfully doubled their foreign trade sales by optimizing the foreign trade market and increasing investment. In addition, companies need to pay attention to emerging trends such as environmental protection, sustainability, and personalization to meet the increasingly diverse needs of consumers. The research conclusion points out that by optimizing marketing strategies, textile enterprises can enhance their competitiveness and achieve sustainable development in the fierce market competition.