Navigating the Intersection of Data Brokers and GDPR: Economic Impacts and Limitations in the Information Trade Industry

Abstract

This literature review presents and explains the basic information about the General Data Protection Regulation and data brokers in terms and words that are generally understood by the public. This paper attempts to explore the impact on the online information economy since the enactment of the European Data Protection Regulation of 25 May 2018. Previous literature has explored the impact of the GDPR on the internet industry and is more dedicated to the GDPR and data brokers themselves. This paper delves deeper into how specific data brokers get access to users’ private information and monetize it. This paper also summarizes and analyzes the influence of the GDPR on data brokers in the information intermediary industry, and we will try to find solutions to limit the development and operation of data brokers.