In the era of new media, how can video game companies improve product quality and user experience through AI to expand brand awareness

Abstract

The research is aimed at analyzing how AI can help game companies improve the quality and user experience of their video game products in the era of evolving technology in order to broaden brand awareness. Previous research has focused on how AI provides game content that resonates with players but has not been able to link it to increased brand awareness. Relying on Technology Acceptance Model Theory and 4i Marketing Theory (Involvement, Interaction, Intimacy, Influence) combined with Identity Negotiation Theory, the study utilizes qualitative methods and designs a questionnaire about different types of people’s opinions on AI-powered video game design and production. The study suggests that AI will provide more crowd-pleasing design ideas to optimize the quality of video games and allow players to fit in better. The use of reasonable AI marketing promotion and growth of word-of-mouth to finally achieve the expansion of brand awareness.