Study on the Mechanism and Model of Enterprise Brand Community Construction in the Context of the Digital Economy

Abstract

Community is a platform for businesses to communicate with consumers, and also an important way to resolve conflicts between the two. However, many corporate communities nowadays are not as good as people imagine. They are just a group ignored by customers, with no practical significance. Therefore, many companies are now looking for better ways to enhance communication among members, and increase communication between customers and products, thus enabling the community to create greater profits for the business. Adding theoretical content to community communication can solve the inertia problem in the community.