The Competitive Strategy Analysis of China HeyTea

Abstract

In the modern world, the new style of tea drink brands is getting a lot of attention and love.HeyTea is one of the more popular hot drink stores and has been very popular with consumers since it opened its doors. I will also examine the analysis of HeyTea’s competitive strategy in China. Analyze HeyTea’s sales strategy and its advantages. The thesis analyzes HeyTea, a competitive store brand of modern new tea drink brands, from different perspectives with the PEST model, SWOT model, and detailed analysis from the case study, respectively, from stores, advantages, marketing mode, etc. The PEST model introduces the current marketing status of the new tea drink brand in society and a detailed analysis of the brand in relation to HeyTea and the SWOT model analysis. The SWOT model analyzes the advantages, disadvantages, opportunities, and competitors of HeyTea stores. The SWOT model analyzes the strengths, weaknesses, opportunities, and competitors of HeyTea stores and analyzes HeyTea’s sales strategy to analyze how HeyTea has the upper hand in the new tea beverage brands and attracts more consumers. This paper will analyze the sales strategy of HeyTea step by step with the idea of new tea drink brands.