Creating a Connected Strategy for STEAM

Abstract

The paper comprehensively evaluates various aspects of Steam’s business strategy. It analyzes the current strategy,
market positioning, and targeted customer segments, examining how the company builds and maintains customer
relationships. The paper delves into Steam’s value proposition and highlights the organization’s specific methods and
tactics to execute its strategy effectively.
Additionally, the paper explores Steam’s barriers and challenges, such as the problems associated with an abundance
of games and a lack of customer service. It assesses the current information flow throughout the customer journey and
identifies pertinent customer pain points.
Lastly, the paper proposes a connected strategic solution that focuses on creating a curated offering customer relationship
that can significantly increase user retention rate and assist the company in securing its position as the industry leader in
PC games. Innovative revenue models and technological solutions are described in greater detail as part of the strategy.
Following is a risk and benefit analysis of the proposed strategy.
Understanding the current successes and limitations of Steam’s business strategy is essential for developing innovative
and realistic strategic solutions, strengthening Steam’s capacity to adapt, innovate, and maintain its market competitive
advantage.