Analyzing the Marketing Strategy of Manchester United: A Study of Success in the Premier League

Abstract

For the past several decades, Manchester United has been deemed the most successful soccer club in the world either in their achievements or marketing. However, starting from this decade, the ranking and achievements of Manchester United have dropped into the trough, but, still, their marketing strategy is strong, and they gained a lot of commercial lubricants. This study is going to analyze the success of Manchester United’s Marketing Strategy. Especially focusing on the brand sponsors and variations, also analyzing the arena services of the team. By combining the analysis of these aspects, we could clearly identify the expedient scheme of Manchester United’s Marketing strategy whether to orientate on their potential customers or attract the potential customers. Moreover, this paper also gives a thorough analysis of the current dilemma by identifying the problem current grade of the team and providing the potential comparison strategy with other teams. On account of the current ranking of Manchester United in the Premier League does not satiate the fans, they have not won the great champions for several years, and the fandom outflow and the decreasing value of the branding is a severe problem that needs to be solved by Manchester United. Utilizing the comparison with another team could comprehensively provide a satisfactory solution to deal with the current dilemma of the team record and strengthen their marketing strategy.