The Development and Obstacles of Chinese Internet Enterprises Going Overseas--Taking TikTok’s Suppression by the U.S. as an Example

Abstract

China’s digital economy plays an important role in the national economy, while the domestic Internet market has entered a red ocean stage. Many Internet enterprises with global vision are eager to enter the global market, but they are hindered by a series of uncertainties. Taking TikTok, an application under ByteDance, as an example, this paper discusses its strategic layout in the U.S. market as well as the political risks it has fallen into, to provide a reference for Chinese Internet enterprises to develop overseas.