The Impact of the Rise of Social Media on Anime Peripheral Product Sales

Abstract

The advent of highly developed internet technologies in today’s society has provided a conducive environment for live streaming sales of anime peripheral products via self-media platforms. This paper employs a comparative analysis approach to explore how to achieve profit maximization by examining the advantages and disadvantages of online live streaming sales versus offline physical store sales. By analyzing the strengths and weaknesses of these sales models, the paper summarizes the varying consumer psychology and demands in different contexts, with a particular focus on the impact of the blind bag format in online live streaming on anime peripheral products enthusiasts. The paper ultimately proposes that enterprises, agents, and retailers fully leverage the advantages of self-media through a three-tiered linkage strategy to maximize benefits. This study aims to provide new insights for the development of the anime industry, encouraging leaders to emphasize the close connection between industry upstream and downstream, promptly capture consumer demands, and fully utilize tools of the internet era.