The background of the study shows that in today’s booming fashion industry, brand style and marketing strategy have become key factors affecting the competitiveness of brands, and their importance is becoming more and more prominent. With the diversification of consumer demands and the intensification of market competition, how to build a unique brand style and formulating effective marketing strategies have become the keys to enhancing the competitiveness of fashion brands. The purpose of this paper is to explore the style construction and marketing strategy of fashion brands and to analyze the cultural, market, and consumer behavior factors behind them. It compiles relevant theories and research results for literature review; selects three famous overseas fashion brands as research objects and conducts a systematic case analysis. The success of a brand is shaped by the mutual promotion of a fashion brand’s unique style and flexible and skillful marketing strategy. At the same time, to stand out in the competitive market, fashion brands must constantly innovate their styles learn to be flexible and modify their use in marketing strategies. This not only helps to improve brand image and awareness but also enhances consumers’ brand loyalty and willingness to buy.
