In the context of industrial production and design, finding a balance between the ideal design solution and the actual implementation is crucial to the long-term prosperity of a real business. This is due to the fact that these types of businesses are often in control of the production program and front-end sales operations. This thesis focuses on two large international companies, Nike and Apple, and utilizes a literature analysis that focuses on their development history and individual cases of prominent products for both companies, including the corresponding economic benefits and changes in product reputation. After the case analysis, it was concluded that the company should always take the user’s needs as the first design standard. Following the user group portrait, the company should combine the expected economic benefits to adjust the product design and cost, and constantly summarize the user pain points and market benefits of previous products to adjust the product focus and optimize the product design. Finally, the enterprise also needs to appropriately use marketing strategies to motivate users to accept the enterprise’s philosophy and form their own design language and logic. In this way, the company can ensure the increment of user loyalty and occupy a higher share in the market.
