Research on Communication Strategies of Photography Works in Viral Videos—take the Uploader Xia Qiji Going to the Countryside version and the creative photographer Jordi as examples

Abstract

This study aims to discuss the communication strategies of photography works in viral videos. Guided by relevant literature, it analyzes the top ten most viewed photography work videos published by two Bilibili platform creators, the creative photographer Jordi and the “Xia Qiji Going to the Countryside” version, as samples. The study analyzes their communication patterns, characteristics, video release strategies, and the current status and trends of their communication. The study summarizes the successful experiences of video communication of photography works. The research finds that impactful visual experiences, artistic height and innovative thinking, as well as the depth of emotional resonance, are the keys to the successful dissemination of photography works in viral videos. The results of this study are expected to provide effective video marketing strategies and guidance for those who wish to enter the self-media industry related to photography.