Chinese and Western popular music, impact of audience groups, popular music composition methods, Streaming video platform
Abstract
Under the influence of the development of electronic information technology and artificial intelligence, the development of contemporary popular music is one of the key topics of research, and the role of audience groups in determining the direction of the development of popular music has become more and more obvious. However, there is still a research gap on the differences between Chinese and Western popular music creation methods, popular aesthetics, and the differences in the degree of influence and participation of audience groups in popular music. Therefore, by analyzing the development of Chinese and Western popular music culture, the characteristics of creation and the influence of audience groups on popular music, this paper finds that in the context of the Internet traffic era, there are obvious differences between the aesthetics and creation of Chinese and Western popular music, and that both Chinese and Western audience groups are highly involved in the development and dissemination of popular music and have a positive effect. In addition, the mature popular music industry in the West has, to a certain extent, provided a reference for the future development of the popular music industry in China.